Elizabeth Emerson George

Regardless of the political balance in the Legislature, Elizabeth leverages her experience as a campaign operative, legislative staffer and political consultant to deliver client results. Known for her authentic approach and willingness to tackle challenging projects head-on, Elizabeth is a passionate advocate who clients turn to for insight, strategy and meaningful results.

As one of the firm’s principals, Elizabeth has steadily grown its public affairs practice area. She leads the public affairs team with astute political acumen, a quick understanding of complex subject matter and an open-minded approach to new challenges and opportunities. Her team of nimble, bipartisan strategists advise clients on how to maneuver in a polarized environment to get results that benefit their organization or, at a minimum, do no harm. A firm believer in the power of speaking up, Elizabeth and her team build advocacy campaigns that effectively connect with lawmakers to drive policy outcomes.

Elizabeth has formed strong relationships and a deep understanding of legislative and regulatory processes through her more than two decades in the political trenches, providing immense value to clients and legislators alike. She has achieved significant wins for many high-profile, first-of-their-kind issues across the political spectrum, driven by her nuanced understanding of how issues fit into the bigger picture.

As an expert strategist, Elizabeth knows how to translate the most complex policy ideas into straightforward recommendations, educating and empowering clients along the way. Her experience provides sage perspective and approachable guidance on when to act or when to wait in an increasingly volatile world, encouraging clients to pursue creative, year-round engagement opportunities to ensure their legislative efforts experience lasting, long-term success.

From building powerful coalitions to engaging advocates, Elizabeth connects people to policymaking, demystifies the political process and makes sure their voices are heard.

Elizabeth finds joy in spending time with her family, catching live music and hiking.

Joined Goff Public: 2012
Alma Maters: University of Minnesota’s Humphrey School of Public Affairs; University of Michigan Ann Arbor