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Director, Public Relations

Allison Winters

Areas of Expertise: Crisis and Issues Management, Public Relations, Community Engagement

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Allison designs versatile communications strategies focused on people and purpose.

Leveraging her broad communications expertise, Allison develops integrated campaigns aligned with each client’s mission and goals. She identifies the messages and tactics that matter most to every project, whether launching new services, fostering public engagement or navigating a crisis. In a world increasingly driven by AI and algorithms, she helps clients build powerful narratives oriented toward the people consuming each story.

A values-driven communicator, Allison is committed to making messages accessible and equitable across a variety of platforms. Her deep understanding of how the digital world and user experience impact communications guarantees her ability to expertly share clients’ stories with diverse audiences. With an impressive range of clients from governments to nonprofits, small business owners to large companies, Allison’s versatility and industry know-how make her the go-to for transformative PR campaigns.

Prior to joining Goff Public, Allison served in communications leadership roles at the Metropolitan Airports Commission and Ramsey County, directing strategy for major infrastructure projects, voter services, employee initiatives and a wide array of public programs. She began her communications career at an independent public relations agency in Atlanta.

Allison resides north of Saint Paul with her husband and two fur babies: a beagle/dachshund mix and a grey tabby cat. You can often find her running local trails, trying new baking recipes or curled up with a book.


Joined Goff Public: 2023
Alma Mater: Ripon College

Conversation Starters

  • Travel destinations
  • Nail polish
  • CSAs
  • Monopoly
  • Tennessee Williams plays

Awards

  • Minnesota Association of Government Communicators, Northern Lights Award: Special Event (2022)
  • Minnesota Association of Government Communicators, Northern Lights Award: Public Information Project (2015, 2018, 2019, 2020, and 2021)
  • Saint Paul Area Chamber of Commerce, Leaders in Local Government Award: Ramsey County Communications & Public Relations (2019)
  • Minnesota Association of Government Communicators, Northern Lights Award: Website Redesign (2016 and 2017)
  • Minnesota Association of Government Communicators, Northern Lights Award: Visual Design (2015)

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