
Director, Public Relations
Allison Winters
Areas of Expertise: Crisis and Issues Management, Public Relations, Community Engagement
Social
Allison designs versatile communications strategies focused on people and purpose.
Leveraging her broad communications expertise, Allison develops integrated campaigns aligned with each client’s mission and goals. She identifies the messages and tactics that matter most to every project, whether launching new programs, advocating for policy change, navigating a crisis or fostering public engagement. In a world increasingly driven by AI and algorithms, she helps clients build powerful narratives oriented toward the people consuming each story.
A values-driven professional, Allison is committed to making messages accessible and centering equitable communications practices. Her prowess across disciplines – from digital content strategy and analytics to community and media relations to emerging issues and internal communications – guarantees her ability to expertly share clients’ stories across platforms. With an impressive range of clients from nonprofits to governments, small business owners to large companies, Allison’s versatility and industry know-how make her the go-to for transformative PR campaigns.
Prior to joining Goff Public, Allison served in leadership roles at the Metropolitan Airports Commission and Ramsey County, directing communications and creative strategy for a wide array of public programs and internal initiatives. She began her communications career at a public relations agency in Atlanta.
Allison resides in the East Metro with her husband and fur babies: a beagle/dachshund mix and a grey tabby cat. You can often find her running local trails, trying new baking recipes or planning her next travel adventure.
Joined Goff Public: 2023
Alma Mater: Ripon College
Conversation Starters
- Travel destinations
- Nail polish
- CSAs
- Monopoly
- Tennessee Williams plays
Awards
- Minnesota Association of Government Communicators, Northern Lights Award: Special Event (2022)
- Minnesota Association of Government Communicators, Northern Lights Award: Public Information Project (2015, 2018, 2019, 2020, and 2021)
- Saint Paul Area Chamber of Commerce, Leaders in Local Government Award: Ramsey County Communications & Public Relations (2019)
- Minnesota Association of Government Communicators, Northern Lights Award: Website Redesign (2016 and 2017)
- Minnesota Association of Government Communicators, Northern Lights Award: Visual Design (2015)