Jenny Alvermann

Jenny is equal parts researcher, writer and storyteller, bringing curiosity and an anthropologist’s eye to complex, nuanced topics to uncover the human stories at their center. She has a knack for connecting seemingly disparate ideas, perspectives and details, then turning that understanding into language that is clear, compelling and true to the people and communities represented.  

As Goff Public’s writing specialist, Jenny works across teams and clients to shape everything from long-form reports, proposals and award nominations to thought leadership, media materials and social content. She is often brought into projects when there is a lot to understand, organize or distill, using research and critical thinking to find the strongest throughline before determining how best to tell the story. Whether the goal is to inform, persuade or inspire action, Jenny believes the right words come from first understanding the larger context and the people behind it.  

Jenny’s approach is rooted in her background in cultural anthropology, which trained her to look closely at how people understand their experiences, navigate systems and make sense of the world around them. Before joining Goff Public, she worked in nonprofit grant writing, with a focus on affordable housing in the Twin Cities, which strengthened her ability to synthesize complex information and communicate about issues that intersect with people’s everyday lives. Across her work, Jenny uses those skills to help clients communicate with accuracy, authenticity and a sense of humanity.  

As a Korean adoptee raised in Minnesota, Jenny enjoys mastering Korean cooking at home and developing fusion dishes that reflect her distinct cultural identity. When she’s not making a mess in the kitchen, you can find her hiking, antique shopping or curled up reading and watching movies with a hot beverage. 

Joined Goff Public: 2023
Alma Mater: University of Minnesota, Twin Cities