Jen organic 2
CEO / President Principal

Jen Hellman

Areas of Expertise: Crisis and Issues Management, Public Relations, Training and Coaching

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When it matters most, leaders turn to Jen for candid advice.

Jen is best known for her ability to be decisive and offer courageous advice and strategy when situations are ambiguous, politically charged and high risk. She is a sought-after expert in reputation management, crisis consulting and preparedness, media relations, and strategic communications. She has spent her career helping clients navigate difficult situations, serving as a trusted, behind-the-scenes adviser on many high-profile stories and issues.

With more than 25 years of experience, Jen leads Goff Public as president and CEO, setting the strategic direction of the business and overseeing our team of public affairs and public relations professionals, while actively advising clients. Jen was named one of the Top 100 People to Know by Twin Cities Business. She is an experienced speaker, regularly presenting on industry topics. Her practical, no-nonsense advice is published locally and nationally.

Jen is active in the business and civic community. She serves on the St. Olaf Board of Regents, Science Museum of Minnesota’s Board of Trustees, Saint Paul Area Chamber Board, Saint Paul Downtown Alliance Board, and is a member of the American Cancer Society’s CEOs Against Cancer Minnesota Chapter. With one son at college and the other a busy high schooler, Jen enjoys any opportunity to gather with her family, especially at their cabin in western Wisconsin.

Joined Goff Public: 1998
Alma Mater: St. Olaf College

Conversation Starters

  • Cabin life
  • Doodle dogs
  • Saunas

Civic Involvement

  • Science Museum of Minnesota, trustee (2024-present)
  • American Cancer Society’s CEOs Against Cancer, member (2024-present)
  • St. Olaf College, regent (2018-present)
  • Saint Paul Downtown Alliance, board member (2023-present)
  • Saint Paul Area Chamber, board member (2017-present)
  • Minnesota Chamber of Commerce Business Services Board, board member (2018-2024)
  • American Red Cross, Blood Donation Center Committee co-chair (2020-2022)
  • Minnesota Chamber of Commerce, board member (2013-2019)
  • Saint Paul Area Chamber Charitable Foundation, board member (2011-2017), chair (2017)
  • Greater Twin Cities Youth Symphonies, board member (2012-2018)
  • Leadership Minnesota, Minnesota Chamber of Commerce (Class of 2009-2010)
  • Leadership Saint Paul, Saint Paul Area Chamber (Class of 2008)


  • Twin Cities Business, Top 100 People to Know Honoree (2022)
  • Minneapolis/St. Paul Business Journal, Woman to Watch Honoree (2012)
  • Northern Star Council, Sturgeon Award (2014)

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