Heidi organic
CFO / COO Principal

Heidi Larson

Areas of Expertise: Public Relations, Public Affairs

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Turn to Heidi for expert strategy for your most complex communications campaigns.

For more than 25 years, she has expertly managed multi-faceted public relations campaigns, built successful advocacy programs from the ground up and helped connect clients with the people who matter most. Heidi’s sound judgement and deep experience in reputation management and public affairs helps clients grow and improve their business. Heidi is a trusted advisor and strategic partner for leaders from industries ranging from health care to mining and energy.

Clients regularly acknowledge Heidi’s knack for translating complex projects into actionable tasks that help them build value and make an impact. From new initiatives to diverse coalitions and complex processes, Heidi’s long-term vision and ability to effectively manage strategies and resources are indispensable.

Heidi has held the role of CFO and served on the company’s management team for the past 12 years. In 2022, she added the role of COO and now oversees the company’s operations and fast-growing team in addition to its financial strategies. Heidi is also a pillar in Minnesota’s business and philanthropic sectors through her years of board and civic service, including the Minnesota Chamber of Commerce, the Citizens League and the American Lung Association.

Heidi enjoys outdoor patio dining, traveling with her family and baking her favorite family recipes – often with Boomer the French Brittany at her side.

Joined Goff Public: 1996
Alma Mater: University of Minnesota

Conversation Starters

  • North Dakota
  • Wine
  • Movies

Civic Involvement

  • Minnesota Chamber Business Services, board member (2024-present)
  • Minnesota Chamber of Commerce, board member (2023-present)
  • Minneapolis Regional Chamber of Commerce, board member (2020-present)
  • American Lung Association of Minnesota, board member (2012-2021), chair (2019-2021)
  • American Lung Association of the Upper Midwest, board member (2015-2021)
  • Citizen’s League, board member (2013-2018), chair (2015)
  • Leadership Twin Cities, Minneapolis Regional Chamber of Commerce, Class of 2018-2019
  • Leadership Minnesota, Minnesota Chamber of Commerce, Class of 2011-2012
  • Leadership Saint Paul, Saint Paul Area Chamber, Class of 2009


  • Minneapolis/St. Paul Business Journal, CFO of the Year Honoree (2023)
  • Minneapolis/St. Paul Business Journal, Women in Business Honoree (2019)

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