Cali Torell
Account Manager / Lead Writer

Cali Torell

Areas of Expertise: Community Engagement, Public Relations

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Cali is an expert translator.

A business reporter turned communications pro, Cali understands nuanced and complicated subjects with ease and distills them into concise and compelling messages. She enjoys working with clients to unlock their ideas and reach their audiences. As Goff Public’s lead writer, Cali is responsible for maintaining the quality of our written work, adhering to client standards, and elevating projects through creative and captivating copy.

Cali was trained as a professional journalist and spent the early part of her career covering higher education, real estate development, transit, and urban planning for publications in North Dakota and Minnesota. Prior to joining Goff Public, she managed media relations, internal communications and social media for a Fortune 500 real estate company.

Cali is a self-identified “cat lady” who lives in Saint Paul. In the growing season, she and her husband run a small-batch hot sauce business from their backyard garden.

Joined Goff Public: 2018
Alma Mater: University of Minnesota’s Hubbard School of Journalism

Conversation Starters

  • Bullet journaling
  • Vegetable gardening
  • Cat videos

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