Cali Torell

Always up for a challenge, Cali is drawn to clients with complex or nuanced subject matter and who are little known or easily misunderstood. A reporter at heart, she dives deep to uncover the big idea or story and enjoys working with clients to reach their audiences through consistent storytelling.

As Goff Public’s lead writer, Cali is responsible for maintaining the quality of our written work, adhering to client standards, and elevating projects through creative and captivating copy. Cali writes high-quality content for a wide range of clients, including large companies, small enterprises, nonprofits and government agencies. Her way with words keeps all clients’ stakeholders hooked, persuaded and inspired. As a Certified Professional in Accessibility Core Competencies (CPACC), she embraces accessibility principles so that communications can be understood by all audiences.

Cali was trained as a professional journalist and spent the early part of her career covering higher education, real estate development, transit and urban planning for publications in North Dakota and Minnesota. Prior to joining Goff Public, she managed media relations, internal communications and social media for a Fortune 500 real estate company.

Cali is a self-identified “cat lady” who lives in Saint Paul. In the growing season, she and her husband run a small-batch hot sauce business from their backyard garden.

Joined Goff Public: 2018
Alma Mater: University of Minnesota’s Hubbard School of Journalism