Cali Torell
Account Manager / Lead Writer

Cali Torell

Areas of Expertise: Community Engagement, Public Relations

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Cali is an expert translator.

A business reporter turned communications pro, Cali understands nuanced and complicated subjects with ease and distills them into concise and compelling messages. As Goff Public’s lead writer, Cali is responsible for maintaining the quality of our written work, adhering to client standards, and elevating projects through creative and captivating copy.

Cali was trained as a professional journalist and spent the early part of her career covering higher education, real estate development, transit and urban planning for publications in North Dakota and Minnesota. Prior to joining Goff Public, she managed media relations, internal communications and social media for a Fortune 500 real estate company.

Cali is a Saint Paulite and self-identified “cat lady” who spends her time testing new recipes on her family and friends, staying active outdoors, and sampling Minnesota’s latest local beers.

Joined Goff Public: 2018
Alma Mater: University of Minnesota’s Hubbard School of Journalism

Conversation Starters

  • Bullet journaling
  • Hot pepper gardening
  • Any pet pictures

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