Reputations. Relationships. Results.
Goff Public is a highly respected, award-winning public relations and public affairs firm offering seamlessly integrated media relations, lobbying, advocacy, crisis communications, community engagement, training and digital creative services to help our clients reach the audiences who matter most. We build trust, advocate and solve problems for organizations that are improving the world.
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When you partner with Goff, you'll work with an honest, authentic team that collaborates creatively, holds each other accountable and thrives on the success of our clients.
Get to know Team Goff: Ellen Larson
News Public Affairs
As a legislative coordinator and lobbyist, Ellen Larson is the glue that holds our public affairs team together. Her political acumen and project management skills ensure that our team consistently delivers results for our clients at the Minnesota Capitol and in their communities. Read on to learn about her experiences before joining Goff, where you…
Artificial intelligence: The stock photography of copywriting
Goff Public Insight Public Relations
In January, my wife and I went out to dinner with friends. As soon as we sat down, one of the guys in our dinner party asked if anyone had tried ChatGPT yet. His look of excitement was met with blank stares. “Chat who?” I asked. For the next hour, we grilled him about what…
Increased trust in businesses means it’s time for leaders to get in the game
Goff Public Insight Public Affairs, Public Relations
Business leaders take note: We currently have the public’s trust, and the opportunity and responsibility that comes with it! The Edelman Trust Institute recently released its annual global survey results. The biggest finding? Businesses are currently the only institutions seen as competent and ethical. With a perceived decline in journalistic standards and misinformation spreading across…
Get to know Team Goff: John-Paul Yates
News Public Affairs
As the new face on our public affairs team, Director John-Paul Yates manages legislative affairs, lobbying and advocacy on behalf of our diverse clients. Read on to find out what key issues John-Paul is tracking this session, where you can find him outside of the Capitol and which team he hopes to see in the…
How modern-day thought leadership builds awareness, credibility and trust
Goff Public Insight Public Relations
The arrival of the social media influencer, which started with the first wave of Mommy blogs and quickly escalated to the full-time video content creators of today, proved that human connection and shared life experiences help build credibility and trust. Peeling back the curtain and getting a peek into the real lives of people we…
Trends we’re tracking for 2023
Goff Public Insight
The end of one year always brings reflections and predictions for what’s to come. Here are the trends our team will be tracking in 2023, from what will happen in the media industry to crisis management to the dynamics at the State Capitol and more. Media – Chris Duffy, Vice President of Media Relations…
Unpacking the Minnesota election results and what to watch in 2023
Goff Public Insight Public Affairs
Lots of interesting election analyses have been written, but last week’s surprising election results have clients asking what the outcomes really mean for the 2023 legislative session and beyond. Here are a few thoughts: The DFL trifecta obviously means an end to Minnesota’s past eight years of divided government. Democrats will have carte blanche to…
Goff Public adds to public affairs team with new director, John-Paul Yates
News Public Affairs
Well-respected in Minnesota’s state government spaces, John-Paul Yates brings diverse experience to Goff’s lobbying team ST. PAUL, Minn. – Nov. 16, 2022 – Longtime Republican strategist John-Paul (JP) Yates will join Goff Public, an independent St. Paul-based public relations and public affairs firm. As a director, Yates will be a senior member of the firm’s…
Should my organization be on TikTok?
Goff Public Insight Digital and Creative Services
From viral dance trends to TikTok challenges, it’s impossible to ignore the rising popularity and proliferation of social media channels. While these platforms were originally created for individuals, today, many businesses and organizations are taking advantage of them to boost their brand, connect with audiences, and market their offerings. The rise of new social media…