Feeling overwhelmed by AI? You’re not alone. New generative AI tools like ChatGPT and Gemini are changing how people find information and, in turn, how organizations tell their stories. Unfortunately, when AI steps in to tell your story, the results aren’t always flattering. Why? It often comes down to your digital footprint – the trail of information that AI uses to form its lightning-fast answers. What makes up your digital footprint: Earned media: News coverage, op-eds, reviews you…

‘Tis the bustling season when we turn the page on 2025 and usher in a new year. At Goff, the season is dotted with celebrations, year-end reviews, and a tradition of signing holiday cards for clients, colleagues and friends. I’m somewhat notorious in the office for being tardy in sending my seasonal greetings, but I promise it’s for good reason. One of the most valuable lessons I’ve learned in my political career is that no…

If you’re feeling overwhelmed trying to keep up with the news, you’re not alone. There is so much news swirling around us, and innumerable places and ways to consume it, it’s difficult to stay on top of it all. Though news fatigue became a familiar concept decades ago, today we engage with news content in ways that would be unrecognizable to someone 20 years ago. Imagine telling a daily news reader in 2005 that one…