If you’re feeling overwhelmed trying to keep up with the news, you’re not alone. There is so much news swirling around us, and innumerable places and ways to consume it, it’s difficult to stay on top of it all. Though news fatigue became a familiar concept decades ago, today we engage with news content in ways that would be unrecognizable to someone 20 years ago. Imagine telling a daily news reader in 2005 that one…

January 2026 will bring a significant shift for Minnesota businesses and their employees with the launch of the state’s new paid leave program. Minnesota Paid Leave promises support for employees navigating life’s critical moments. While much focus will be on understanding and implementing the program’s logistics, this moment also presents something equally powerful for business leaders: an opportunity to communicate your organization’s values while strengthening relationships within your internal team. At Goff Public, our work…

Between tariffs, state and federal funding uncertainties, and fears of a recession on the horizon, businesses and organizations across all industries are feeling the financial pressure. As we’ve seen time and time again, it’s tempting to reduce expenses in areas that aren’t core to your business – like internal and external communications, marketing and advertising, and government relations. While this can drive short-term bottom-line savings, it comes with long-term risk and cost. Who’s picking up…

Saint Paul is gearing up for another unforgettable summer, and the city’s calendar is brimming with events that promise fun, culture and entertainment for all ages. From lively street festivals to world-class performances, our capital city is just getting warmed up. Many of our clients are at the heart of these exciting events, helping shape what promises to be one of the best Saint Paul summers ever! Flint Hills Family Festival For 25 years, this…

Goff Public is excited to announce that Jake Ricker is joining its team as a new vice president of public relations. He brings nearly 20 years of experience as a strategic thinker and solution-focused planner with a deep understanding of how communications can elevate an organization’s mission and advance its goals. Jake is a credentialed crisis communicator and executive strategic communications advisor with extensive experience as a media spokesperson and trainer. An unyielding optimist with…

Ever wonder how a seemingly simple logo can carry the weight of an organization’s mission and values? From the initial idea to the colors and fonts, the journey of crafting a brand’s visual identity is a blend of strategy and creativity. Learn the fundamental steps we take to transform abstract ideas into compelling visual brands. Discovery Every branding project begins with discovery – a process to understand our client’s voice, their goals, and how and…

As a senior account manager and our lead writer at Goff Public, clients rely on Cali to master their messaging and expertly tell their stories. Her background in journalism arms her with the research savvy and media know-how to make sure even her clients with the most nuanced narratives hit the right chord with the right audiences. Around the office she’s also known for her love of all-things cats, booming hot sauce side-hustle (find her…