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Goff Public is a highly respected, award-winning public relations and public affairs firm offering seamlessly integrated media relations, lobbying, advocacy, crisis communications, community engagement, training and digital creative services to help our clients reach the audiences who matter most. We build trust, advocate and solve problems for organizations that are improving the world.
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News
Goff Public, a top-ranked, full-service communications agency based in Saint Paul, seeks a motivated self-starter to join our firm as a digital communications specialist. About the position As a digital communications specialist, you’ll play a critical role in planning, executing and optimizing digital communications for our diverse client base. You will be responsible for managing…
One check, two check, red check, blue check: Chaos at Twitter
Goff Public Insight Crisis and Issues Management, Digital and Creative Services
From mass layoffs and diminished content moderation to the reinstatement of offensive figures, unpredictable changes have defined Elon Musk’s short tenure as CEO and owner of Twitter. Users have pulled back and even boycotted Twitter as constant pivots and controversy dominate headlines. Nothing better exemplifies the erosion of Twitter’s brand than its diminished check mark…
Key ingredients for a successful legislative Day at the Capitol
Goff Public Insight
It’s been a frenetic legislative session in Minnesota and exceptional in many ways, from the record-breaking $17.5 billion budget surplus to the introduction of 3,200+ pieces of legislation. After almost three years, in-person advocacy is back, as both the House and Senate operate fully in person. This has been great news for many advocates trying…
Get to know Team Goff: Ellen Larson
News Public Affairs
As a legislative coordinator and lobbyist, Ellen Larson is the glue that holds our public affairs team together. Her political acumen and project management skills ensure that our team consistently delivers results for our clients at the Minnesota Capitol and in their communities. Read on to learn about her experiences before joining Goff, where you…
Artificial intelligence: The stock photography of copywriting
Goff Public Insight Public Relations
In January, my wife and I went out to dinner with friends. As soon as we sat down, one of the guys in our dinner party asked if anyone had tried ChatGPT yet. His look of excitement was met with blank stares. “Chat who?” I asked. For the next hour, we grilled him about what…
Increased trust in businesses means it’s time for leaders to get in the game
Goff Public Insight Public Affairs, Public Relations
Business leaders take note: We currently have the public’s trust, and the opportunity and responsibility that comes with it! The Edelman Trust Institute recently released its annual global survey results. The biggest finding? Businesses are currently the only institutions seen as competent and ethical. With a perceived decline in journalistic standards and misinformation spreading across…
Get to know Team Goff: John-Paul Yates
News Public Affairs
As the new face on our public affairs team, Director John-Paul Yates manages legislative affairs, lobbying and advocacy on behalf of our diverse clients. Read on to find out what key issues John-Paul is tracking this session, where you can find him outside of the Capitol and which team he hopes to see in the…
How modern-day thought leadership builds awareness, credibility and trust
Goff Public Insight Public Relations
The arrival of the social media influencer, which started with the first wave of Mommy blogs and quickly escalated to the full-time video content creators of today, proved that human connection and shared life experiences help build credibility and trust. Peeling back the curtain and getting a peek into the real lives of people we…