Senior Account Executive
Areas of Expertise: Community Engagement, Public Affairs, Public Relations
Caroline is an authentic writer with a passion for sharing compelling, effective narratives.
Drawing from her unique professional background at the intersection of strategic communications and public policy, Caroline helps organizations tell powerful stories. She is a firm believer in the positive impact that thoughtful, authentic writing makes when it comes to today’s most pressing issues. Caroline utilizes her diverse experience in media relations, issue messaging, community engagement and outreach strategies to help clients reach their goals. As one of Goff Public’s go-to social media copywriters and strategists, Caroline helps clients get to the point – in 280 characters or less.
Before joining Goff Public, Caroline managed media relations for high-profile elected officials and candidates. As press secretary for former Governor Mark Dayton, Caroline served as a spokesperson, coordinated media requests, developed communications materials, and executed press events and tours across the state. Caroline also served as media manager for Saint Paul Mayor Melvin Carter’s successful campaign, where she wrote campaign communications, created social media content and managed media relations.
Caroline is a new Minneapolis resident with an affinity for farmers markets and a good cup of coffee. In her free time, she loves to travel, work on cutting down her ever-growing stack of novels and spend time with her family and friends.
Joined Goff Public: 2019
Alma Mater: University of Minnesota
- Van Gogh Museum
- The Crown
- Best Twin Cities brunch spots
- Leadership Twin Cities, Minneapolis Regional Chamber of Commerce, class of 2021-2022
- City of Minneapolis election judge