A headshot of Ashley Aram, a white professional woman with brown hair, wearing a green top, sitting at a conference table.
Director, Public Relations

Ashley Aram

Areas of Expertise: Crisis and Issues Management, Community Engagement, Public Relations, Training and Coaching

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Rely on Ashley for sound strategy and game-changing results.

Launching a new initiative? Preparing new leaders? Managing a crisis? Look to Ashley for expert advice and thoughtful strategy. No matter the industry, Ashley is a trusted advisor for organizations and leaders alike.

In her time at Goff Public, Ashley has led companies through important transitions; built advocacy campaigns for critical issues at the state Capitol; managed community engagement efforts for complex transportation and development projects; and raised the profile of many organizations and their leaders through smart communications strategy, media relations and thought leadership. As a member of Goff Public’s spokesperson training and crisis communications teams, she regularly helps clients prepare for and navigate challenging situations and emerging issues.

Prior to Goff Public, Ashley spent years in the office of former Saint Paul Mayor Chris Coleman, serving as press secretary and then as senior communications advisor. She started her career in corporate communications at a local Fortune 500 company.

From her home in Cathedral Hill, Ashley proudly claims the company’s shortest commute to Goff Public’s downtown office. You can often find her grabbing a coffee at Nina’s, drinking a cocktail at Emerald Lounge or walking her dog Zeke along Selby.

Joined Goff Public: 2018
Alma Mater: University of Minnesota’s Hubbard School of Journalism

Conversation Starters

  • Dogs
  • Travel
  • Anything sci-fi

Civic Involvement

  • Saint Paul Neighborhood Network (SPNN) board member, governance committee member (2021-present)
  • Minnesota Public Relations Society of America (PRSA) chapter member, Diversity & Inclusion committee member (2021-2023)
  • University of Minnesota’s Hubbard School of Journalism Alumni Mentor Program, mentor (2017-2021)
  • Leaders Lab, Minnesota Chamber of Commerce (Class of 2021)
  • Saint Paul Emerging Leaders Academy (Class of 2016)

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