Ashley organic 2
Director, Public Relations

Ashley Aram

Areas of Expertise: Crisis and Issues Management, Community Engagement, Public Relations, Training and Coaching

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Rely on Ashley for sound strategy and real results.

Launching a new initiative? Preparing new leaders? Managing a crisis? Look to Ashley for expert advice and thoughtful strategy. No matter the industry, Ashley helps clients reach their goals and expertly position their organizations. As a member of Goff Public’s media training and crisis communications teams, she regularly helps clients prepare for and navigate challenging situations and emerging issues.

In her time at Goff Public, Ashley has led nonprofit organizations through important transitions; helped clients build advocacy campaigns for critical issues at the state Capitol; and raised the profile of many organizations through smart media relations and digital communications strategy.

Prior to Goff Public, Ashley spent years in the office of former Saint Paul Mayor Chris Coleman, serving as press secretary and then as senior communications advisor. She started her career in corporate communications at Land O’Lakes, Inc., supporting leadership and businesses across the organization in public relations and social media.

As a proud downtown Saint Paul resident, Ashley loves to spend time with her husband Joe and their pup Zeke at the great parks, patios and events right in their own backyard.


Joined Goff Public: 2018
Alma Mater: University of Minnesota’s Hubbard School of Journalism

Conversation Starters

  • Dogs
  • Saint Dinette’s Instagram
  • Anything sci-fi

Civic Involvement

  • SPNN, board member
  • International Association of Business Communicators, Minnesota chapter member
  • University of Minnesota’s Hubbard School of Journalism Alumni Mentor Program, mentor
  • Saint Paul Emerging Leaders Academy, 2016

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