Having a crisis communications plan before you need it is invaluable. But what happens when a potentially reputation-damaging situation doesn’t fit neatly into that playbook? These are moments of novelty, and they can challenge even the most experienced professionals and well-practiced crisis communications plans. Recognizing novelty early can be the difference between a contained issue and a full-scale reputational crisis. What makes a situation novel? It could be something your organization has never encountered before….