A hand holds a smartphone with the Bluesky login on the screen

Everything you need to know about Bluesky, the latest X alternative

Insights , November 21, 2024

Ever since Elon Musk bought Twitter, scrapped its iconic blue bird and renamed the platform X, social media users have been pining for an alternative. From the not-yet-extinct Mastodon to Meta’s Instagram spinoff Threads, new social platforms have continued to emerge – and failed to live up to their hype. Enter Bluesky, the latest X competitor, which recently surpassed 20 million users, nearly doubling its numbers since September 2024. So – what is Bluesky? Bluesky…

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