Get to know Goff’s fall PR intern

With a passion for crafting stories driving her budding career, Renata Erickson is brimming with anticipation for what she will learn as a fall intern at Goff Public.

Renata recently graduated from St. Olaf College with a degree in English and concentrations in media and film. While completing her degree, she wrote for the St. Olaf Marketing and Communications Office and served as assistant editor for the campus journal Bifrost. Renata also dedicated time to St. Olaf’s Supporting Special Needs organization as its public relations officer.

Before attending St. Olaf, Renata wrote her first young adult novel, “Silver Scars.” In the following years, she visited Faribault Middle School to talk about writing and answer the questions of sixth graders who had read her book as a class study on reading and writing.

When Renata isn’t writing and illustrating creative pieces, she can be found out on a lake, selling cheese curds at county fairs, reading, spending time with family, or playing ultimate frisbee or volleyball.

Laying foundation for success this session

Session may have ended months ago, but our government relations team’s work never ends.

While it looks like we’re having fun (and we are!), we’re also busy in the interim having important conversations across the state and building relationships with legislators to make sure our clients succeed in the 2020 legislative session and beyond.

If you need help teeing up for session, contact Elizabeth Emerson.

Media ready: Setting leaders up for success

Giving a media interview is a difficult job. It takes training and practice. Are your leaders media ready?

Consider these three common mistakes:

1.Saying “no comment” or ignoring the media. Media inquiries require strategy and response. People expect transparency now more than ever.

2.Treating an interview like a regular conversation. Effective spokespeople know that media interviews sound and feel different than other forms of communication. There are specific techniques for giving media interviews the right way.

3.Going into a media interview under prepared. It takes planning to distill a leader’s knowledge on a topic down to two or three main points and deliver it in a way that a broad audience can understand.

If your company or organization has new leaders, executives or board leadership, or a spokesperson who hasn’t had training in the past year, we’re here to help.

To learn more about spokesperson training and coaching, contact Jennifer Hellman.