Goff Public’s COO Jennifer Hellman recently co-led a panel with Target’s Senior Vice President of Enterprise Risk Matt Zabel. The panel, hosted by the Minnesota chapter of the International Association of Business Communicators, was on taking a stand in a political atmosphere. Jen shared a five-point checklist of things businesses should consider.
Investing in effective communications is one of the best investments an organization can make. You need to be able to tell people who you are and why they should care. Doing that strategically and effectively is not easy.
If you are in the midst of budgeting, ask yourself these questions:
1. When was the last time I asked my audiences what they know and think about my organization?
2. Are my messages and communications channels as effective as they could be?
3. Do I have an up-to-date communications plan and strategy?
4. Am I ready for a reputational crisis if it happens?
5. Do I have a large enough team of media-ready spokespeople? Do they need training or a refresher?
6. When was the last time my organization received great media coverage?
To learn more about how Goff Public can help, contact Jennifer Hellman.
Congratulations to our client the Ordway on its successful run of 42nd Street, a new production featuring local and national talent and incredible dancing.
From TV segments like a tap-dance performance on The Jason Show and an interview with actors on WCCO-TV, to numerous print features like a Pioneer Press article highlighting the Ordway’s producing artistic director and a profile of a cast member in her hometown newspaper, we helped make sure that Minnesotans knew 42nd Street was coming to town!