Crises make headlines every day – “Minnesota dentist kills beloved lion” (Huffington Post); “Feds indict former Community Action of Minneapolis director Bill Davis, son” (Star Tribune); “Security threat closes U of M’s Coffman Memorial Union” (KSTP). While none of us want our name in a headline like one of these, no person or organization is immune.
Crises of all types and sizes, from public health concerns to workplace injuries to natural disasters, can happen at any time. One delay, impromptu statement, or negative headline has the potential to harm your reputation. Alternatively, a swift and thoughtful response can build loyalty and trust in your brand. Often organizations are judged more on their response to a crisis than the crisis itself.
While you cannot control every event that leads to a crisis, you can control how prepared you are to react to it. To learn how Goff Public can help you effectively prepare for and respond to a crisis, contact Jennifer Hellman.