Changing the perception of media training

When people hear the phrase “media training,” it can stir up emotions of dread, boredom and even anxiety. At Goff Public, we are working to change that perception, because we believe the media is a topic that is exciting and accessible to everyone.

Our company has trained thousands of spokespeople on how to effectively work with the media. We are consistently told that our presentations are engaging, relevant and fun. We work hard to make sure that each session is entertaining, current, industry-specific, and full of examples of what – and what not – to do. Does your organization need a refresher on how to work with the media in our constantly-evolving world of communications? If so, contact Jennifer Hellman today.

 

Local company to become world’s top malting facility

Congrats to our friends at Shakopee-based Rahr Malting Corporation, which recently announced a $68 million expansion project. One of Minnesota’s longest-standing family businesses, Rahr is expanding to meet the craft brewing industry’s growing demand for malt and other brewing products. Upon completion of the project, Rahr will be the largest single-site malt house in the world. Learn more in this Pioneer Press article.

 

Largest student group ever spends night at science museum

More than 650 fourth- and fifth-grade students from around the state crawled into their sleeping bags and slept under the dinosaurs at the Science Museum of Minnesota last night. The extraordinary experience is made possible through a partnership between Flint Hills Resources and the Science Museum of Minnesota. During the overnight adventure, students explored the museum’s exhibits and participated in hands-on workshops. This was the largest group of students to spend the night at the museum in the program’s 29-year history.

 

Rice Creek Commons aims for net-zero energy

Rice Creek Commons, the redevelopment at the former Twin Cities Army Ammunition Plant site in Arden Hills, unveiled an energy framework that sets a vision to create the largest net-zero energy redevelopment in Minnesota.

The proposal outlines plans for a 40-acre solar installation that could power all homes and businesses built at the site. Greenhouse gas reductions would be the equivalent of removing 1,432 cars from the road. The groundwork for net-zero energy neighborhoods would be made possible by thermal energy generated from ongoing water treatment at the Rice Creek Commons site. The energy captured from the water treatment process would be enough to completely meet the needs of the residential developments at Rice Creek Commons.

Learn more about the proposal in this Minnesota Public Radio article.

 

The power of a press release

A well-written press release has never been more important. Why? Because Google announced today that it will categorize company press releases and statements as news content in its search engine. Google wants users to find what they are searching for as quickly as possible – and that might be in the form of a press release.