Level up leadership announcements with video

You only get one chance to make a lasting first impression. A leadership announcement is a remarkable opportunity to define the next chapter for your organization, and video is a key tool to ensure a successful introduction. Below are three reasons why you should consider using video when sharing a change in leadership.

• • Communicate with authenticity, credibility and transparency: Change brings questions and uncertainty, which can be addressed by speaking directly to your key audiences and stakeholders. While written communications share necessary information, video creates connections by revealing the person behind the name and resume. Seeing and hearing directly from a leader builds trust and fosters a sense of personal understanding. Visual and aural elements, like facial expressions and tone of voice, offer a more complete picture of the new leader. We recommend using b-roll to illustrate how your leader connects with relevant stakeholders and the community, showing them interacting with customers, staff and partners.

• • Reach a larger audience: In a perfect world, a new leader would connect with every stakeholder personally – staff, board members, clients, local officials, donors and more. But challenges like time constraints, remote work and competing priorities make that logistically impossible. And some audiences prefer video over written content. A leadership announcement video lets you effectively connect with all your stakeholders at the same time. Video can also extend your reach across distribution channels your audience already uses — from email and your organization’s website to social media and presentations.

• • Illustrate a compelling vision: Sharing a compelling vision is a top priority for new leaders as it helps set the direction and tone for the entire organization. Visuals help audiences understand this more effectively. Video allows viewers to see the passion and conviction behind the words, fostering buy-in and excitement for the future. This may include visuals of people and communities the organization employs and serves, renderings, and photos of projects to come. This creates a shared understanding and motivates people to work toward the same goals. A well-crafted leadership announcement video has the power to ignite purpose and unity.

At Goff Public, we’ve helped numerous clients navigate leadership changes with comprehensive communication strategies that ensure a smooth transition. Video is often one of the most effective ways to make a positive impact and set the right tone. Leadership change can be unsettling and attract a lot of attention, for better or for worse. Make sure you have a multifaceted communications strategy to guarantee your announcement is effective.

We’ve produced several announcement videos for clients, including:

TKDA

This video introduces Jeffrey (Jeff) Lipovetz, the new CEO of TKDA, a Minnesota-based engineering and architecture company.

Catholic Charities Twin Cities

This video introduces the new Catholic Charities Twin Cities CEO, Jamie Verbrugge. Catholic Charities Twin Cities is a social services agency providing affordable housing, emergency shelters and direct services to more than 33,000 children and adults each year.

Connect with our creative team

Goff Public offers comprehensive video services. From short form animations for social media to live event coverage and feature interviews, the Goff Public video team can bring your messages to life!