You only get one chance to make a lasting first impression. A leadership announcement is a remarkable opportunity to define the next chapter for your organization, and video is a key tool to ensure a successful introduction. Below are three reasons why you should consider using video when sharing a change in leadership. Communicate with authenticity, credibility and transparency Change brings questions and uncertainty, which can be addressed by speaking directly to your key audiences…

Earlier this month, we hosted our first training session for the 2025 Goff Comms Cohort – our annual pro-bono training program for Minnesota-based nonprofit communications and advocacy professionals. This marks the second year Goff Public has hosted the program, part of our ongoing commitment to support local organizations doing meaningful work in our communities. The Goff Comms Cohort provides an opportunity for nonprofit professionals to learn directly from our experts while networking with peers. The…

With more than 40 years of experience in national and state politics, philanthropy, and communications, Chris Georgacas brings unparalleled insights (and riveting stories!) to his role as Goff Public’s chairman. From state political party chairman to our founder, Bob Goff’s, successor – Chris has faced public affairs and public relations industry changes head on. Find out about his proudest accomplishment, most unique hobby and more in this month’s Team Goff Q&A. What has been the…

Ever since Elon Musk bought Twitter, scrapped its iconic blue bird and renamed the platform X, social media users have been pining for an alternative. From the not-yet-extinct Mastodon to Meta’s Instagram spinoff Threads, new social platforms have continued to emerge – and failed to live up to their hype. Enter Bluesky, the latest X competitor, which recently surpassed 20 million users, nearly doubling its numbers since September 2024. So – what is Bluesky? Bluesky…