Vice President, Public Relations
Just as spring cleaning clears space for what matters most, a communications audit can help your team focus on strategies that deliver real value. Leaders and their teams can often get so immersed in the day to day that stepping back to take stock of communication methods and processes can seem impossible. That’s where an external consultant can provide clarity and confidence. An audit can help evaluate your current approach, align decision makers, simplify workflows and build a plan that works for everyone. Here are a few reasons why a communications audit might be your organization’s smartest spring project yet.
The power of an outside perspective
External consultants act as neutral partners, reviewing your practices without bias and outside of office politics. We bring insights from working with a variety of organizations, spotting trends and sharing proven strategies you might not have considered. Whether it’s recommending a creative way to engage employees or a tool to simplify stakeholder updates, the goal is to blend innovation with what already works for your team.
Using data to inform recommendations
An audit grounds your decisions in research. By blending quantitative data (like engagement metrics) with qualitative insights (like stakeholder interviews and surveys), an audit helps organizations create a clear, evidence-based case for change and secure buy-in from the people who will be critical to successful communications – leadership, board members and staff alike.
Communicate smarter, not harder
It’s easy for teams to stick to the status quo simply because “that’s how it’s always been done.” An audit gives you and your team a chance to take a step back and ask some tough questions: Are we meeting our audiences’ current needs? What should we stop or adjust? Are there any methods we could add to our toolbox that would better meet the needs of those we are trying to reach? Audiences evolve and so should your strategies. We can help you identify the efforts that no longer serve your organization and suggest modifications or alternatives to make your communications more focused, lean and impactful.
Focus on what matters most
Audits can feel overwhelming and intimidating. But you don’t need to overhaul everything at once. You can tailor the audit to your priorities and focus on a specific challenge – say, improving internal communications or your digital communications. If the audit uncovers broader opportunities, we flag them and can recommend whether to address them now or later. At the end of the day, you stay in control of the process. Flexibility is key – this is your audit, designed for your success.
Spring is the season of growth, fresh starts and dusting off the cobwebs
It’s the perfect time to refine how your organization connects with its audiences. Still curious how an audit could help your team? We’d love to explore the possibilities with you. Here’s what one of our clients had to say after completing a recent audit:
“It was a pleasure to collaborate with Goff Public on communications audits for Macalester College. At every step, I noticed the expertise and care the team brought, including a strong plan, flexibility, and regular check-ins to break down this giant project into manageable pieces and keep everything on track. I know our work will be stronger because of Goff’s efforts, and I’m so grateful.”
-Rebecca DeJarlais Ortiz, director of strategic communications – Macalester College