Training and coaching

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Solid preparation is key to a successful media interview, advocacy campaign, or crisis response.

Through Goff Institute – the training arm of Goff Public – we have trained thousands of leaders and spokespeople across the country on how to interact with the media, respond in a crisis and effectively advocate for their organization.

Goff Public’s trainings are unique, engaging, and fully customized to your business and industry. We include on-camera practice, in-person coaching, and webinars to ensure you feel comfortable and totally prepared.

Media training

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Spokesperson training

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Crisis training

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Advocacy training

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Media training
You never know exactly what the media may throw at you – but after a Goff Public media training, you’ll be better equipped to handle whatever comes your way. Through customized sessions, we help eliminate the anxiety that comes with media interactions and channel your passion for your work into the perfect sound bites. Feeling comfortable during an interview starts with having a broad understanding of how the media works and practicing on-camera using realistic scenarios. Our trainings are appropriate for everyone from high-level executives to employees who answer the phones, and everyone will leave with practical tips and recommendations. Schedule your training today! Contact us
Spokesperson training

Being a spokesperson is a demanding and high-risk job – but Goff Public can help you master the art of media interviews and deliver your organization’s message in a concise and memorable way.

During our spokesperson training, we focus specifically on coaching you through every step of the interview. You’ll practice on-camera, and we’ll review it with you and provide recommendations and tips.

Clients regularly tell us that our trainings are engaging, unique and fun. Schedule your training today and ensure your organization’s spokespeople are ready to shine in their next interview.

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Crisis training
When a crisis hits, organizations need to be prepared to respond quickly and effectively. Customers, donors, clients, employees, reporters, and the general public will be listening closely to everything you say – or don’t say – and your reputation will hang in the balance. Goff Public’s crisis training sessions help clients plan for the unexpected and create a crisis-ready culture to ensure you are prepared to overcome any tough issue. Contact us
Advocacy training
Effective advocacy doesn’t always mean hiring a professional lobbyist. Your organization may have a strong employee or volunteer base that you’re looking to educate on civic matters. Or you may have a few committed leaders who would like to increase your organization’s visibility. Goff Public can train your leadership, employees or volunteers on the latest, most effective advocacy tools. From general civic education to large-scale efforts that incorporate social media, we can help you boost your organization’s public reach. Contact Goff Public to learn more. Contact us

Relationships. Reputations. Results.