Training and coaching

Lorem ipsum dolor sit amet.

Welcome to Goff Institute, the training arm of Goff Public.

We have trained thousands of leaders and spokespeople across the United States on how to interact with the media, respond in a crisis, and effectively advocate for their organization.

Goff Public’s trainings are unique, engaging, and fully customized to your business and industry. We include on-camera practice, in-person coaching, and webinars to ensure you feel comfortable and totally prepared.

Media training

Learn more

Spokesperson training

Learn more

Crisis training

Learn more

Advocacy training

Learn more

Media training

You never know exactly what the media may throw at you – but after a Goff Public media training, we can guarantee you’ll be better equipped to handle whatever comes your way.

Through customized sessions, we help eliminate the anxiety that comes with media interactions, and channel your passion for your work into the perfect sound bites. Feeling comfortable during an interview starts with having a broad understanding of how the media works and practicing on-camera using realistic scenarios.

Our trainings are appropriate for everyone from high-level executives to employees who answer the phones, and everyone will leave with practical tips and recommendations. Schedule your training today!

Contact us

Spokesperson training

Being a spokesperson is a demanding and high-risk job – but Goff Public can help you master the art of media interviews and deliver your organization’s message in a concise and memorable way.

During our spokesperson training, we focus specifically on coaching you through every step of the interview. You’ll practice on-camera, and we’ll review it with you and provide recommendations and tips.

Clients regularly tell us that our trainings are engaging, unique and fun. Schedule your training today and ensure your organization’s spokespeople are ready to shine in their next interview.

Contact us

Crisis training

When a crisis hits, organizations need to be prepared to respond quickly and effectively. Customers, clients, employees, reporters, and the general public will be listening closely to everything you say – or don’t say – and your reputation will hang in the balance.

Goff Public’s crisis training sessions provide clients with the skills and tools to create a crisis communications plan and customized, appropriate messaging. Don’t wait for your next crisis or problem to arise – schedule a training today and ensure you’re fully prepared.

Contact us

Advocacy training

Effective advocacy doesn’t always mean hiring a professional lobbyist. Your organization may have a strong employee or volunteer base that you’re looking to educate on civic matters. You may have a few committed leaders who would like to increase your organization’s visibility. Or maybe you have a strong commitment to effect public policy. Whether your advocates are few in number or in the hundreds, Goff Public can train your leadership, employees or volunteers on the latest, most effective advocacy tools.

From general civic education to large-scale efforts that incorporate social media, we are here to help you boost your organization’s public reach.

Each of our trainings is customized to fit your needs and industry – which means no two trainings are quite the same. Contact us to learn more about how you can build your advocacy efforts to protect your reputation and build your influence.

Contact us

Shaping public opinion and reputations for more than 50 years.