Media relations

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The words you use and the way you deliver them matter when it comes to interacting with members of the media.

Goff Public has helped clients get the coverage they want – or stay out of the news completely – in media markets across the country. Reporters trust us and clients appreciate the access we can provide.

Whether you’re looking to pitch a story, publish an op-ed or letter to the editor, or develop a plan for future media interaction, we can help. Goff Public knows how reporters think because our team includes former journalists and seasoned communications professionals who interact with them every day. Front and center or behind the scenes, our acumen and experience will assist in getting the headlines you want.

Media plans

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Proactive media pitching

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Reactive media response

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Media training

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Spokesperson training

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Messaging

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Media plans

Building long-term relationships with reporters and relevant news outlets is critical to establishing your organization as a subject matter expert and go-to resource. As you think about your organization’s future, a long-term media strategy should be a significant part of your communications plan.

We’ll help you think big picture about your media goals now and into the future, and consider unique ways to highlight the work you do. We can customize a plan that outlines key reporters, tasks, and timelines while being flexible to allow for new opportunities.

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Proactive media pitching

Every organization has a story to tell.

Goff Public works with clients to identify the right media audiences – from trade publications to local TV news outlets and blogs to major national newspapers – and then crafts the perfect pitch to ensure your story gets told right.

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Reactive media response

We know that it can be nerve-wracking when the media calls asking questions – and that’s exactly why so many clients have turned to Goff Public for help. Our experienced and passionate team will help you from start to finish to ensure you are polished, professional and authentic when dealing with reporters.

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Media training

You never know exactly what the media may throw at you – but after a Goff Public media training, you’ll be better equipped to handle whatever comes your way.

Through customized sessions, we help eliminate the anxiety that comes with media interactions and channel your passion for your work into the perfect sound bites. Feeling comfortable during an interview starts with having a broad understanding of how the media works and practicing on-camera using realistic scenarios.

Our trainings are appropriate for everyone from high-level executives to employees who answer the phones, and everyone will leave with practical tips and recommendations. Schedule your training today!

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Spokesperson training

Being a spokesperson is a demanding and high-risk job – but Goff Public can help you master the art of media interviews and deliver your organization’s message in a concise and memorable way.

During our spokesperson training, we focus specifically on coaching you through every step of the interview. You’ll practice on-camera, and we’ll review it with you and provide recommendations and tips.

Clients regularly tell us that our trainings are engaging, unique and fun. Schedule your training today and ensure your organization’s spokespeople are ready to shine in their next interview.

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Messaging

Are you using the right words and tone to define your organization? Have your “tried-and-true” messages become stale? Do you know what you’ll say in a crisis, or when a lawmaker or reporter has questions? A thoughtful messaging strategy is one of the smartest investments you can make.

Goff Public’s messaging masters have helped hundreds of organizations – from small nonprofits to major corporations to local and tribal governments. Contact us to find out how we can help you tell an effective story at the Capitol, in the news, and to all of your important audiences.

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Shaping public opinion and reputations for more than 50 years.