Community engagement

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Are you effectively mobilizing your supporters and allies?

Goff Public helps our clients connect to influencers and motivate them to act. From building a broad base of supporters to rally at the State Capitol to engaging a select group of influencers with shared goals, we have the experience to help you reach new audiences, enhance your reputation and develop lasting partnerships.

Messaging

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Social media

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Polling

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Issue tracking

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Events

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Coalition building and management

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Grassroots and civic engagement

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Advocacy training

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Messaging
Are you using the right words and tone to define your organization? Have your “tried-and-true” messages become stale? Do you know what you’ll say in a crisis, or when a lawmaker or reporter has questions? A thoughtful messaging strategy is one of the smartest investments you can make. Goff Public’s messaging masters have helped hundreds of organizations, from small nonprofits to major corporations to local and tribal governments. Contact us to find out how we can help you tell an effective story at the Capitol, in the news and to all of your important audiences. Contact us
Social media
Are you taking advantage of the power and influence of social media to engage with your audiences? Done right, social media allows you to authentically connect with the right audiences and bring personality to your organization’s communications. Goff Public can help ensure your social media efforts are well-planned, consistent, compelling and impactful. Contact us
Polling
Influencing public opinion starts with understanding what people think, why they think it and what might motivate them to think differently. Through polling, surveys and focus groups, you would be amazed what people will share with you if you ask the right questions. Goff Public can ask those questions, analyze audience responses, and help you craft messages and strategies to intentionally and effectively communicate with your audiences. Contact us
Issue tracking
At Goff Public, we aren’t intimidated by the 24-hour news cycle – instead, we know we can harness it to track trends and get insider knowledge. People are saying more things on more platforms than ever before, and we can help translate all that talk into insight you can use. Goff Public’s team of eager news consumers closely follows trends in the media, and we can help you track news about your organization and industry, predict how it may play out at the Capitol or in the public eye, and plan for how and when you should engage. Contact us
Events
Events are a great way to build awareness, harness a community’s passion or send a message to decision-makers. No event is too big or too small – we’ve helped clients host hundreds of events, and we know what it takes to turn your vision and mission into a productive and meaningful gathering. From organizing grassroots community gatherings to Days on the Hill at the Capitol to large corporate celebrations, Goff Public’s detail-oriented team can help you with everything from the earliest planning stages to day-of execution to managing media in the days leading up to and following an event. Contact us
Coalition building and management
From local concerns to national stories, Goff Public has helped many organizations build and manage broad coalitions to effect real change. Are you reaching everyone who may be interested in joining your cause? Chances are there are like-minded organizations, supporters and even unlikely allies who are ready to stand arm-in-arm with you. We can help you find and activate them. Contact us
Grassroots and civic engagement

Engaging your supporters and turning them into real change-makers requires a plan that channels their passion into clear tactics with usable tools. At the Capitol, this could include managing a Day on the Hill, coordinating digital outreach, or preparing testifiers to share their personal stories in a committee hearing.

Goff Public excels at helping clients craft government relations strategies that are intentional and include creative ways to turn grassroots support into public policy success. Experience is the best teacher – and our lobbying team has been at the helm of some of Minnesota’s most high-profile statewide grassroots advocacy and political campaigns. Get in touch to learn more about how we can help you.

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Advocacy training
Effective advocacy doesn’t always mean hiring a professional lobbyist. Your organization may have a strong employee or volunteer base that you’re looking to educate on civic matters. Or you may have a few committed leaders who would like to increase your organization’s visibility. Goff Public can train your leadership, employees or volunteers on the latest, most effective advocacy tools. From general civic education to large-scale efforts that incorporate social media, we can help you boost your organization’s public reach. Contact Goff Public to learn more. Contact us

Relationships. Reputations. Results.