Media Relations Training

Master the art of the interview. Control the narrative. Protect your reputation.

Join the thousands of leaders across the country who are graduates of Goff’s media and spokesperson training.

Our graduates come away knowing how to successfully engage with the media and give a top-notch interview. You'll also learn how to become savvier in communicating through emerging issues, and effectively connect with the audiences most important to your organization.

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What our media relations training includes

  • A strong understanding of the media and your organization’s role in it
  • Techniques for giving a successful interview, from TV and radio to print
  • Best practices for communicating during a crisis and building a crisis-ready culture
  • Common mistakes to avoid in media interviews, crisis communications and on social media

What our attendees are saying

  • “I’ve attended a lot of training in my career and this was the most useful one by far.”
  • “You helped take the fear and mystery out of media interviews.”
  • “You made me think about my industry and our messages differently.”
  • “I was so nervous during the interview, my hands were sweating. But I feel much more confident now!”

As part of our program, you'll have the option of attending either a small or large group media relations training workshop.

meeting

Small group workshop

  • Time: 4-5 hours
  • Size: Up to 10 people
  • Format: An interactive virtual or in-person training
  • Presentation: Engaging, customized presentation covering today’s media landscape, useful spokesperson tips, crisis dos and don’ts, how to respond to tough questions, and more.
  • Practice: Put the tips to work through on-camera interviews with up to five of your spokespeople using realistic scenarios related to your organization.
  • Feedback: After the training, our experts review the practice interviews and provide written feedback forms with private video links to each interview.
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Large group training

  • Time: 2-3 hours
  • Format: An interactive virtual or in-person training
  • Size: Up to 30 people
  • Presentation: Engaging, customized presentation covering today’s media landscape, useful spokesperson tips, crisis dos and don’ts, how to respond to tough questions, and more.
  • Practice: Put the tips to work through group discussions and practice interviews.

Schedule your media relations training today

Our training program can be conducted both in person or virtually. For more information or to schedule a training, contact Jennifer Hellman.

“We know how reporters think and how newsrooms work because many Goff employees started their careers in journalism. And understanding how the media works is the first step to being a good spokesperson.”

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