Communications

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You could ask any number of people to define “public relations,” and you’d never get the same answer.

At its essence, public relations is a conversation between organizations and the people who matter to them. We love that our industry is dynamic and always evolving – but we always remember the value of dependable client service and quality relationships.

Through our public relations practice, we help our clients influence opinions and protect and elevate their reputations. We are a full-service communications firm, and for more than 50 years, our clients have relied on us to help solve problems and shape their messages.

Communications plans and audits

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Messaging

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Social media

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Events

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Presentations and speechwriting

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Websites and digital communications

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Printed and digital materials

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Branding and marketing

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Polling

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Issue tracking

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Video

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Coalition building and management

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Communications plans and audits

Busy schedules often push planning to the sidelines. If you find it difficult to keep your communications strategies up-to-date, Goff Public can help. We can review and refresh your key messages and communications tools, introduce new opportunities, and craft and execute a customized plan that ensures you reach the right audiences at the right time.

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Messaging

Are you using the right words and tone to define your organization? Have your “tried-and-true” messages become stale? Do you know what you’ll say in a crisis, or when a lawmaker or reporter has questions? A thoughtful messaging strategy is one of the smartest investments you can make.

Goff Public’s messaging masters have helped hundreds of organizations – from small nonprofits to major corporations to local and tribal governments. Contact us to find out how we can help you tell an effective story at the Capitol, in the news, and to all of your important audiences.

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Social media

The average person spends two hours per day on social media, which is where two-thirds of all American adults get their news. Tomorrow’s conversations around the office are fueled by what people see in their social media feeds today. Are you taking advantage of this opportunity to engage?

Done right, social media allows you to authentically connect with the right audiences and provide a personal touch to your organization’s communications. Goff Public can help ensure your social media efforts are well-planned, consistent, compelling, and impactful.

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Events

Events are a great way to build awareness, harness a community’s passion, or send a message to decision-makers.

No event is too big or too small – we’ve helped clients host hundreds of events, and we know what it takes to turn your vision and mission into a productive and meaningful gathering. From organizing grassroots community gatherings to Days on the Hill at the Capitol to large corporate celebrations, Goff Public’s detail-oriented team can help you with everything from the earliest planning stages to day-of execution to managing media in the days leading up to and following an event.

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Presentations and speechwriting

Speaking engagements provide a unique opportunity to showcase your expertise, leadership and influence – and we can help make sure your presentation shines.

From board meetings to keynote addresses and everything in between, the Goff Public team has assisted hundreds of community leaders, business executives, and company spokespeople in crafting visually appealing presentations and delivering powerful messages. Think of us as your strategic advisor, message guru, and cheerleader all in one.

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Websites and digital communications

The adage “You never get a second chance to make a first impression” is perhaps even more true in the 21st century, when attention spans are shorter than ever. Does your web presence capture your organization’s story and reflect your goals?

Goff Public is in the business of influencing. We can help transform your website and digital communications into compelling content that draws people in and builds a connection.

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Printed and digital materials

From initial design ideas to project management to final production, Goff Public has helped clients large and small create everything from postcards and fact sheets to brochures and annual reports. We think creatively to complement your vision with memorable content and an eye-catching design that sets your organization apart.

Whether you have existing materials in need of a refresh or are starting from scratch, get in touch and let’s explore how Goff Public can help.

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Branding and marketing

Many organizations’ logos, brand, and image don’t accurately reflect who they truly are and often leave people confused. Your audiences are asking all sorts of questions about you. Why should they get involved with your organization? What makes you unique? Goff Public will work with you to make sure you have answers to these questions that reflect your vision, values and purpose and help you develop a brand to match.

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Polling

Influencing public opinion starts with understanding what people think, why they think it, and what might motivate them to think differently. Through polling, surveys, and focus groups, you would be amazed what people will share with you if you ask the right questions.

Goff Public can ask those questions, analyze audience responses, and help you craft messages and strategies to intentionally and effectively communicate with your audiences.

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Issue tracking

Don’t be intimidated by the 24-hour news cycle – instead, harness it to track the trends and get insider knowledge. People are saying more things on more platforms than ever before, and Goff Public can help translate all that talk into insight you can use.

Goff Public’s team of eager news consumers closely follows trends in the media, and we can help you track news about your organization and industry, predict how it may play out at the Capitol or in the public eye, and make a plan for how and when you should engage.

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Video

The way people consume news and share content is growing increasingly visual. From informational content to inspirational stories, Goff Public helps our clients captivate their audiences with compelling video content.

We can help you identify what content matters, who should communicate it, and how to use the best background scenes and effective graphics to make your next video a memorable experience that viewers will want to share. Let’s collaborate to bring your story to life.

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Coalition building and management

Rome wasn’t built in a day, and neither are effective coalitions. From local concerns to national stories, Goff Public has helped many organizations build and manage broad coalitions to effect real change.

Are you reaching everyone who may be interested in joining your cause? Chances are there are like-minded organizations, supporters, and even unlikely allies who are ready to stand arm-in-arm with you. We can help you find and activate them.

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Shaping public opinion and reputations for more than 50 years.