Senior Account Executive / Lead Writer
Cali is known for her big picture thinking and clear, persistent storytelling.
As a business reporter turned communications pro, Cali spots the key stories and puts them to work for clients. She understands nuanced and complicated subjects with a reporter’s ease and distills them into concise and compelling messages.
Cali was trained as a professional journalist and spent the early part of her career covering higher education, real estate development, transit and urban planning for publications in North Dakota and Minnesota. Prior to joining Goff Public, Cali managed media relations, internal communications and social media for a Fortune 500 real estate company.
Cali is a new Saint Paulite and self-identified “cat lady” who spends her time testing new recipes on her family and friends, staying active outdoors, and sampling Minnesota’s latest local beers.
Joined Goff Public: 2018
Alma Mater: University of Minnesota’s Hubbard School of Journalism
Conversation Starters: Bullet journaling, trendy cookbooks, any pet pictures