Goff Institute

Are you prepared for your next crisis?

Crises of all sizes happen to every organization. Accidents, misconduct, protests and high-profile issues that could impact your reputation arise quickly and often unexpectedly.

When a crisis strikes, organizations need to respond quickly and effectively to the people most important to them. Students, prospective students, faculty, staff, parents, alumni and donors will be waiting for your response. Are you ready?

Join us for this intimate, one-day workshop to learn about the latest best practices in crisis communications and help you prepare for crises of all kinds, such as Title IX complaints, student injury or death, faculty misconduct, student protests, and public safety incidents.

Learn how to stay ahead of news and social media cycles and protect your institution’s reputation.

Attendees will receive:

  • Media, crisis and spokesperson training
  • A toolkit to create a crisis communications plan specific to their institution
  • An opportunity to exchange success stories and challenges with peers from other higher ed institutions

Who should attend?

  • Marketing and communications leaders and staff
  • Advancement leaders and staff

Masters Workshop:
Crisis Communication

June 13, 2019
Saint Paul, MN

Space is limited, so sign up now!

Register for Masters Workshop

(Register by April 1 to receive $100 off the regular conference rate of $1,195)

Meet the trainers

Goff Public works with higher ed institutions to help them successfully navigate crises ranging from Title IX and institutional racism to student deaths and faculty misconduct to public safety issues.

Meet Jen

Meet Jen

Jennifer Hellman

Chief Operating Officer

In a crisis, you’ll want Jennifer on speed dial. She is a sought-after expert in reputation management, crisis consulting and preparedness, media relations, and strategic communications.

As Goff Public's lead media trainer, Jennifer has trained thousands of spokespeople around the country. She is regularly asked to give presentations to share her communications expertise. She recently presented on crisis communications preparedness and leadership at the Council of Independent Colleges’ Presidents Institute, the CASE District V Conference, and the Associated Colleges of the Midwest’s seminar for vice presidents of advancement

Meet Chris

Meet Chris

Chris Duffy

Vice President, Public Relations
Chris knows what makes news, and as a former reporter he understands what motivates journalists and how to craft the perfect messages. Applying this expertise and his extensive background in journalism and communications, Chris helps clients work with the media to make news – or avoid it.

Meet Sara

Meet Sara

Sara Thatcher

Sara is a persuasive, sophisticated communicator, who combines her deep knowledge of traditional media strategies with emerging and new techniques to help clients build comprehensive communications plans. She advises higher ed and government clients on websites, social media, crisis communications and media relations.


Space is limited. Registration will be available online as space allows. Registration includes attendance at all sessions, breakfast, lunch and a hosted social hour.

Early Bird: $1,095

plus processing fees (through April 1)

Standard fee: $1,195

plus processing fees (after April 1)


Find an at-a-glance overview of the schedule below. For questions, call Sue Kuncio at 651-292-8062.

Thursday, June 13:

8 a.m. - 4 p.m.; hosted social hour to follow


A block of hotel rooms at the DoubleTree by Hilton Saint Paul Downtown has been reserved for workshop attendees. This hotel is connected via skyway to the workshop venue.

Workshop attendees can book discounted hotel rooms for June 12 and 13. The rooms are available for $149 per night. Attendees can reserve a room online or call 651-291-8800 and identify themselves as part of the Goff Public group. Rooms in this block will be available until May 13 or until the group block is sold out.

Hotel Location: DoubleTree by Hilton Saint Paul Downtown

411 Minnesota St.
Saint Paul, MN 55101

Click for Directions


If you have any questions, please contact Sue Kuncio at 651-292-8062.