Goff’s government relations team takes on the 92nd Minnesota Legislature

By Elizabeth Emerson

Legislators – and our own government relations team – virtually returned to the Capitol earlier this month for the start of the 2021-2022 legislative session. A new crop of legislators and staff have settled in and committee work is underway. The virtual working environment has presented its fair share of challenges already, with delays in bill drafting and sometimes confusing committee processes.

While legislators have focused on hearing from state agencies and stakeholders presenting issue overviews to start the session, the presentation of the administration’s budget this week will kick up activity for the next few weeks.

Governor Tim Walz released his administration’s budget proposal for the FY22-23 biennium. Calling it “Minnesota’s COVID-19 Recovery Budget,” the plan focuses on providing relief to small businesses and working families while supporting additional assistance to schools. The proposal, with more than $52 billion slotted for spending, raises revenue from the creation of a fifth-tier income tax and relies on significant federal funds to carry forward programs.

Our team will be working around the clock this session to bring our clients the highest quality political intelligence to inform successful legislative strategies. We stand ready if your organization needs assistance during these challenging times.

Supporting the Jugaad Leadership Program

Based in St. Cloud, the Jugaad Leadership Program is an annual professional development program for emerging leaders of color in Central Minnesota. We have been proud to support this program with pro bono communications services over the past several months aimed at recruiting a diverse class of applicants for its class of 2021.

Our team worked with the Jugaad Leadership Program to produce a new recruitment video and created a suite of communications materials to promote the program. We also provided media relations strategy and outreach.

This project was part of Goff Public’s commitment to offer pro bono services to organizations working to achieve racial equity in Minnesota. We are thankful for the opportunity to contribute to the success of an innovative program training Minnesota’s future leaders!


When is it appropriate to issue a statement?

By Jennifer Hellman and Chris Duffy

The past year has been filled with events that have reverberated across the country – prompting companies and organizations across many industries to issue statements in reaction.

Leaders have been increasingly faced with the same dilemma: Should I issue a statement, too?

The decision to make (or not make) a statement should be strategically assessed on a case-by-case basis. To start, reflect on your organization’s values. If the issue at hand is tied to your values and what drives your organization, your audiences would likely find comfort in hearing from you. If you can’t articulate why you are taking a stance on an issue, you probably shouldn’t issue a statement.

If you decide that you should make a statement, here are our top three tips:

1. Construct statements with great care.

Your words need to be powerful enough to clearly convey your intent. But avoid hot-button words or phrases that might lead people to lose sight of your meaning.

2. Consider the value of strength in numbers.

If it’s an issue that you believe your industry or community should be united on, your voice will add value.

3. Hold yourself accountable.

Actions speak louder than words. If you make a promise in a statement, be prepared to fulfill it.

At Goff Public, we have the privilege of working with numerous higher education institutions. Hear more about our thoughts on this topic and how college presidents are weighing these decisions in this recent Inside Higher Ed article: Why presidents say what they say.

Tips to tidy up your communications in 2021

There are routine tasks that tend to pile up on communications professionals’ to-do lists throughout the year. As more pressing issues emerge – which has happened constantly in recent months – these tasks understandably get pushed aside.

But there is great value in maintaining the core components of your communications strategies. When I learned to drive and was responsible for my own car, my dad always stressed how crucial routine maintenance was (sound familiar, anyone?). The same is true for your organization. Upkeep is important and can help you avoid future headaches.

As 2021 gets into full swing, here are some quick tasks you can accomplish to tidy up your organization’s communications for the year ahead:

1. Revisit your key messages and elevator speech. Is there anything you need to change to reflect new priorities or goals?

2. Verify and update the key facts, figures, and statistics that you use in your messaging.

3. Give your website a once-over. Is there outdated information or language that needs a refresh?

4. Google your organization and see what pops up. Are you happy with the results? If not, develop a plan to improve your Google performance.

5. Update the bio and “about” sections on your social media pages.

6. Audit your photo and video assets to determine if you need fresh visuals.

7. Clean up your media list and other distribution lists.

8. Review who you’re following on Twitter and LinkedIn. Add organizations or people that may be missing, like newly elected officials or reporters covering your industry, and unfollow accounts that are no longer relevant.

Crossing some of these tasks off will give you a strong foundation for your communications as we head into what promises to be another unpredictable year.

Goff Public seeks public relations account executive

Goff Public, a top-ranked full-service communications agency based in Saint Paul, seeks a motivated, self-starter to join our public relations practice. The public relations account executive (AE) is responsible for day-to-day management and execution of client projects and accounts. Candidates should be comfortable working on multiple projects with a variety of clients in a fast-paced, team-focused environment.

Duties may include:

• Planning, coordinating and executing the firm’s work for assigned clients

• Writing press releases and op-eds

• Pitching stories to the media; building and nurturing relationships with reporters

• Developing media lists and distributing press releases

• Developing social media content and strategies

• Researching, writing, editing and proofreading materials

• Managing deadlines and working within account teams to contribute ideas and execute tasks

• Monitoring and analyzing media coverage and social media; preparing reports for internal teams or clients

• Developing presentations

• Providing communications and crisis communications advice; creating strategies and plans

• Participating in new business efforts, proposals and pitches

The desired candidate will:

• Actively contribute to team meetings

• Demonstrate knowledge of and understanding of the company’s values and capabilities

• Proactively seek and share information with colleagues

• Effectively collaborate with colleagues to solve problems for clients

• Provide top-quality service to clients


• 2-4 years of experience in public relations, communications or related fields

• Strong written and verbal communications skills

• Demonstrated writing and proofreading skills

• Excellent time management, project management and organizational skills

• Inquisitive, fast learner

• Ability to thrive in a fluid and collaborative environment

If you think you’d be great in this role, send an email telling us why, along with a resume and two writing samples to Sue Kuncio at sue@goffpublic.com by Monday, January 25.

Goff Public welcomes candidates with diverse backgrounds to apply. We believe a diverse, equitable and inclusive culture is fundamental to our success and provides employees the best opportunities to grow professionally and provide their highest value to clients and each other. A diverse workforce allows us to better serve our clients and our community as we provide strategies and insights on communicating and advocating effectively to and for all audiences.

Goff Public seeks legislative assistant

Goff Public is seeking an immediate, full-time legislative assistant for its government relations practice for the 2021 legislative session. The successful candidate would begin as soon as possible and work through May, with the possibility of permanent employment.

This is a full-time position, including some evening and weekend hours. Job responsibilities include bill tracking, monitoring hearings, writing legislative updates, scheduling appointments and managing schedules. Candidates should have project management experience, strong writing skills, and experience working at the Minnesota State Capitol and/or on legislative campaigns.

This is an opportunity to work for a well-respected firm with clients across multiple policy areas. In addition to government relations work, the position may include working with Goff Public’s public relations and public affairs practices.

About Goff Public
Goff Public is an independent communications agency with active government relations, public affairs and public relations practices. We work with companies and organizations to advocate for their interests at the state Capitol and local units of government.

To apply
Interested candidates should send a cover letter, resume and three references to Sue Kuncio at sue@goffpublic.com by 5 p.m. CST on Monday, January 11.