Communication hasn’t stopped – it’s just changed

With the widespread impact of COVID-19 dominating headlines and social media feeds, canceled events, and much of the workforce working remotely, we are communicating in a completely new environment. And companies are adapting.

In addition to communicating about the most immediate crisis, our clients are making longer term plans to communicate in a new reality. Public meetings are going virtual. Events are turning into webinars. And they are exploring new creative digital ways to stay connected and engaged with the audiences most important to them.

There are still opportunities to share stories in the media, especially about how companies and organizations are adapting and pulling together. The media is looking for business and community leaders to provide thought leadership that helps people navigate this crisis and temporary way of life. For example, our client Kelly Pedersen, founder and CEO of Caissa Wealth Strategies, recently appeared on Fox 9 to discuss coronavirus’ impact on the stock market and share tips for investors.

If your company or organization is looking for advice on how to handle your communications – from messages to employees to e-newsletters to videos to social media and more – we are happy to provide an outside perspective and share some of the creative approaches that companies are already taking. Contact Jennifer Hellman to learn more.

Coronavirus: Communicating during a time of fear

Whether or not you agree with the level of alarm in the media, the fact is that the coronavirus has created a climate of fear and uncertainty.

Public confidence in the media and government is low and people are increasingly looking to companies and organizations to provide them with relevant and reliable information. This means:

– Anticipating the needs and concerns of your most important audiences and proactively providing that information to them.

– Distilling the broad information down into what it means practically for your customers, employees, vendors, members, etc.

– Using reliable information sources as you determine your guidance and craft your messages.

– Being flexible, nimble and prepared to communicate quickly and clearly.

This is the time to demonstrate that you care and are prepared. If you need help figuring out the right plan or messages for your organization in this volatile time, contact Jennifer Hellman.

Seeking applicants for Fall 2020 PR Internship

Are you an ambitious future PR pro? Goff Public is currently seeking rising college seniors as intern candidates for a Fall 2020 PR Intern position. This is an opportunity to gain experience across multiple industries at a well-respected firm.

Applicants must be ready to contribute to a fast-paced agency. Ideal candidates will have previous related work, internship or volunteer experience in relevant fields in addition to excellent written and verbal communications skills.

Fall 2020 Public Relations Internship

The Fall 2020 Public Relations Intern will assist account teams with day-to-day work for Goff Public’s diverse array of clients. This could include writing, research, media monitoring, list making and some graphic design. At Goff Public, each employee performs a variety of tasks and wears many hats. As an intern, duties would vary widely. Interns can expect to learn valuable public relations skills from our industry-leading experts and have the opportunity to make a meaningful impact during their time here.

You will be successful at Goff Public if you’re:

  • Curious, inquisitive and a great listener
  • A creative, persuasive and succinct writer
  • Collaborative and able to contribute in a team setting
  • Open to a diversity of opinions and able to understand multiple perspectives
  • Confident, professional and eager to learn

Potential interns should be available for up to 20 hours per week from September through early December. This is a paid position and/or can be considered for college credit. Benefits include free parking and a fully stocked kitchen.

Interested applicants should submit a cover letter, resume and two writing samples directly to Sue Kuncio (

Goff Public’s company culture is built on teamwork, innovation and creativity. We support a diverse workplace and encourage candidates from all backgrounds to apply. Goff Public has been in business since 1966 and consistently wins “best places to work” awards.