Worried about encountering a crisis or reputational issue? You’re not alone.

We are having more conversations than ever before with businesses and organizations that feel ill-equipped to respond to crises or issues that could impact their reputation.

The best way to address these risks is through planning and preparedness. This involves having an up-to-date, actionable crisis communications plan, developing a crisis-ready culture through training, and anticipating challenges and reputational risks in advance.

If your organization is not prepared, it might end up in a crisis of its own making. In today’s fast-paced media and social media-hungry world, we are seeing this happen again and again to organizations that aren’t responding quickly enough, letting situations and media narratives get out of their control.

There are new crises in the news every day, but just as many that don’t make headlines. Preparation can help you avoid the front page. The time to plan for it is now. Contact Jennifer Hellman to learn how we can help you plan for and effectively deal with any tough issue.

Connecting with college presidents

From Title IX issues to school admissions and political protests, college presidents deal with risk all the time and are working hard to be prepared.
Goff COO/Principal Jennifer Hellman and Vice President of Public Relations Chris Duffy recently shared their expertise with higher ed leaders from across the country at the Council of Independent Colleges’ 2020 Presidents Institute in Marco Island, Florida.
Next month, Chris will present to both the Association of Catholic Colleges and Universities and the Council for Christian Colleges and Universities on crisis communications.

Congratulations to the SMSC on a landmark initiative

The Shakopee Mdewakanton Sioux Community (SMSC) recently concluded Seeds of Native Health: a five-year, $11 million philanthropic campaign to improve Native American nutrition. Goff Public has been privileged to assist the tribe in this endeavor.

The campaign has helped Native communities achieve important progress by providing grants to nearly 100 tribes and organizations, successfully advocating for an unprecedented number of Native provisions in the federal Farm Bill, launching the first academic conference devoted solely to Native nutrition, and more. Congratulations to the tribe on this impactful campaign!

The SMSC is now focused on its new philanthropic campaign, Understand Native Minnesota, which is dedicated to Native American narrative change in Minnesota’s schools.