The power of earned media

Getting a positive story about your organization or business in the media still remains one of the most impactful ways to tell your story. Even in today’s more skeptical world, 92% of consumers still say they trust stories in the media more than promotional or advertising content.

It doesn’t come without risk, but if you are strategic and well-prepared – and have someone like the well-connected experts at Goff Public in your corner – your next important announcement, initiative or legislative push could result in significant media coverage.

Don’t miss out – contact Chris Duffy to learn more about whether your company’s news is newsworthy!

Jennifer Hellman: The Crisis Coach

An expert in reputation management, crisis consulting and strategic communications, Goff’s resident Crisis Coach Jennifer Hellman recently spoke at the Saint Paul Area Chamber of Commerce Public Affairs Series event on reputation risk. The panel examined the ethical, legal and reputational aspects of how businesses and organizations should deal with controversial issues.

Follow Jennifer on Twitter @CrisisCoach for expert advice.