Engaging influencers to broaden your reach

The 5-8 Club’s Tot Dish Lucy by MouthMeetsMpls.

We live in a world where our behavior is often impacted by how we view the experiences of others. Influencer engagement can be an effective part of your PR strategy by tapping into people who can help validate and circulate your story with new audiences on social media.

For example, by sharing about a fun and relaxing visit to Mystic Lake Casino Hotel or spreading the word about the 5-8 Club’s special Tot Dish Lucy while the Final Four was in town, Goff Public has helped clients connect with social media influencers who can share their firsthand experience in an authentic way.

Contact Madeleine Rush to learn how we can help you identify influencers and develop creative ways to engage them with your brand, company or organization.

Meet our newest team member: Caroline Burns

We welcomed a new member to our PR team this month: Caroline Burns! Caroline previously served as the press secretary for former Governor Dayton and media manager for Saint Paul Mayor Melvin Carter’s successful campaign. She has diverse experience in media relations, issue messaging, community engagement and outreach strategies. Caroline is a proud Saint Paul resident with an affinity for farmers markets and leaf peeping autumn colors on the North Shore. We’re excited to have her join us at Goff!