Stash away the oversized scissors and shiny golden shovels; it’s time to rethink media events!
Reporters receive hundreds of story pitches a day, so it takes creativity to get their attention. Our New Year’s resolution is to reimagine how we organize traditional media events, replacing predictable groundbreakings and ribbon cuttings with authentic photo opportunities that are newsworthy in and of themselves.
What does this mean? Instead of hosting a groundbreaking featuring people in suits simultaneously scooping up a perfectly organized pile of dirt, consider creative ways to infuse vibrancy and color into the moment, or even having an actual construction worker breaking ground or tearing down a building with a digger or excavator.
This is just one idea, and we have plenty more.
If you want to energize your media events in the New Year, contact Chris Duffy to learn how we can help.