Minneapolis attorney Stephen Yoch builds a business around cybersecurity

The majority of businesses have experienced a cyberattack – that’s why Stephen Yoch, an attorney at Felhaber Larson in Minneapolis, helps businesses prepare for the inevitable data breach. With his expertise in cybersecurity response, Stephen advises companies large and small on cybersecurity preparedness and crisis management.

Learn more about Stephen’s experience and advice on company cybersecurity in this Star Tribune article.

Goff Public shares some tricks of the trade

Higher ed communications professionals received a crash course in crisis communications at the Goff Institute, the training arm of Goff Public.

The two-day Masters Workshop provided insight into how media trends are affecting coverage of higher ed as well as in-depth sessions on key message development and crisis communication planning.

Check our website for future Goff Institute workshops or contact Jennifer Hellman to schedule your own customized training on a variety of topics.

FPA of Minnesota prepares for annual event to help savers and investors

On Saturday, October 28, Minnesota’s top financial planners will offer free financial advice to all ages at the 8th annual Twin Cities Financial Planning Day. Hosted by the Financial Planning Association of Minnesota, the event is a chance for attendees to meet one-on-one with Minnesota’s top financial planning professionals and attend workshops on a wide range of financial topics.

Learn more about the event in this Star Tribune article.

It’s the biggest park in Saint Paul. And nobody knows about it.

Saint Paul is home to nearly two hundred parks big and small. But the city’s largest – Pig’s Eye Regional Park – is relatively unknown. Located along the Mississippi River, this treasure is home to a 500-acre lake, hiking trails, and birdwatching areas.

Learn more about Pig’s Eye Regional Park and the city’s initiative to enhance parkland along the Mississippi in this Pioneer Press article.

SMSC, Super Bowl Legacy Fund grant provides $85,000 to Fond du Lac tribe

The Fond du Lac Band of Ojibwe recently received an $85,000 grant to improve health and nutrition efforts thanks to the Shakopee Mdewakanton Sioux Community’s (SMSC) Seeds of Native Health campaign and the Super Bowl Legacy Fund. The grant will help fund three projects, including an extension of a walking path, updates to community and school gardens, and the reopening of the area skating rink.

The grant is a part of the Super Bowl Legacy Fund’s 52 Weeks of Giving, which focuses on improving the health and wellness of Minnesotan kids. The SMSC’s Seeds of Native Health campaign, a national initiative to improve nutrition in Indian Country, has partnered with the Legacy Fund to combat this serious issue and help Native youth across Minnesota.

Learn more about this partnership and the Fond du Lac grant in this West Central Tribune article.

Rip up your PR Textbook: How to get real – and be effective – in a crisis

By: Jennifer Hellman, Goff Public

In today’s Twitter-influenced world, where business leaders and elected officials – even POTUS – seem more accessible than ever before, overly rehearsed messages from talking heads are not well-received by the public. It’s time to banish boilerplate crisis response phrases like, “we take this very seriously,” and deliver messages during a crisis that are truly meaningful to key audiences.

Communicating in times of crisis is difficult. I’ve worked with many talented PR professionals who are rock stars at proactive communications and media relations, but find themselves at a loss when a crisis hits. That’s because crisis communications requires a shift in thinking. Unless a company experiences crises on a regular basis, chances are its public relations team hasn’t been in crisis mode for a while – if ever.

Combine that lack of experience with a world that is constantly changing. Having a top executive decked out in an expensive suit, reading formal, prepared remarks on camera no longer cuts it. Today we see leaders regularly delivering messages in real-time on social media. They share their opinions, communicate in their own words, and let us see who they are as human beings. We have become accustomed to this authenticity, and we expect it.


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Goff Public is hiring!

Goff Public, a leading public relations and government relations firm based in Saint Paul, is seeking an Account Executive with 3-5 years of experience in public relations or journalism and a passion for great writing. Applicants must be ready to provide the highest-quality client service at a fast pace. The candidate selected for this position will be exposed to a wide array of clients and activities. Duties include assisting multiple client teams with writing, creating media lists, developing presentations, monitoring media and social media, managing websites, and preparing recurring client reports.

The ideal candidate for this position will possess the following skills and traits.

Desired traits

– Creative, persuasive and succinct writer

– Thoughtful strategist

– Accomplished social media strategist

– Proficient project manager

– Sound judgment

– Team player

– Good listener

– Curious, creative and innovative thinker

– Strong attention to detail

Additional skills that are preferred include project management, graphic design, presentation design, video production, and website development.

Interested candidates should send a cover letter, resume, and two writing samples to Sue Kuncio at sue@goffpublic.com by Monday, October 23 .

Commercial real estate deal maker Russ Nelson to retire

Award-winning real estate and project management firm NTH announced the retirement of its president, Russ Nelson. The firm’s well-known and highly respected leader will be stepping down on December 31, following more than 35 years in real estate and work that has shaped the skylines of Minneapolis and Saint Paul.

Learn more about Russ’ career and future plans in this Star Tribune article