Costuming your media interview

Halloween isn’t the only time spokespeople need to think about their “costume” because 90 percent of what is communicated during an interview goes beyond the key messages.

What is the best “costume” for your next interview?

– Something you would regularly wear to work. (Don’t suit up for the interview if you don’t suit up for work.)

– Avoid busy patterns. Solid colors are best, but stay away from black or white.

– Avoid jewelry that dangles or makes noise.


Learning Buddies turns 20

DARTS Learning Buddies Program, which brings together older adults and students in kindergarten through fifth grade to share experiences and learn from one another, celebrated its 20th anniversary this year. More than 44,000 children in 46 schools have been mentored by nearly 130 volunteers in Dakota and Scott counties. The program has been funded primarily by Flint Hills Resources since its inception.

Learn more in this column authored by District 197 Superintendent Nancy Allen-Mastro. It was published in the Pioneer Press.

Angela Heikes named president and CEO of SMSC Gaming Enterprise

Congratulations to Angela Heikes, the new President and CEO of the Shakopee Mdewakanton Sioux Community Gaming Enterprise, which includes Mystic Lake and Little Six casinos. Known by Minnesota lawmakers and industry insiders as a central figure in Indian gaming for the past two decades, Heikes is also a 2015 “Women in Business” honoree of the Minneapolis/St. Paul Business Journal.


Goff Public seeks lobbyist/account executive

Goff Public, a leading government relations and public relations firm, is seeking a full-time lobbyist/account executive for its dynamic, growth-oriented government relations practice.

Applicants must be ready to contribute to a fast-paced agency and provide the highest-quality client service. Applicants should have strong Minnesota DFL connections and at least three years of experience in direct lobbying or legislative affairs.

This is an opportunity to work for a well-respected, leading public affairs firm with clients across multiple industries. In addition to direct lobbying at the Minnesota Capitol, the position includes working within Goff Public’s full public relations and public affairs practices. Candidates with experience working in diverse communities and who possess strong writing and project management skills are preferred.

Interested candidates should send a cover letter and resume to Sue Kuncio at by Monday, November 14.

Based in Saint Paul’s popular Lowertown neighborhood, Goff Public’s company culture is built on teamwork, innovation and creativity. Goff Public has been in business since 1966 and consistently wins “best places to work” awards.

Mary Lou Retton inspires joy at Judson University

Olympic gold medalist Mary Lou Retton has been retired from gymnastics for more than 30 years, but her message continues to inspire people decades later. Capturing hearts with her zest for a joyful life, she spoke to an audience of approximately 300 people at Judson University as part of Judson’s annual World Leaders Forum Inspirational Series.

Learn more in this Chicago Tribune article.



Southdale Center celebrates 60 years

Southdale Center – the nation’s first fully enclosed, climate-controlled shopping mall – recently celebrated its 60th anniversary. First opened to the public in 1956, the original vision for the Southdale Center site was to create a connected community epicenter. Today, with new nearby apartments, an on-site hotel expected to break ground this year, and the recently opened Hennepin County Service Center, Southdale is realizing that vision.

Saint Paul unveils its innovative Capital City Bikeway

Saint Paul Mayor Chris Coleman, City Council members, the downtown business community, and bicycle enthusiasts celebrated the near completion of the first segment of Saint Paul’s downtown bicycle network. Named the Capital City Bikeway, this two-way, off-street bike trail and separated pedestrian sidewalk connects residents and visitors to downtown attractions and the existing regional trail network.

The Capital City Bikeway will run along Jackson Street, Kellogg Boulevard, St. Peter Street, 9th Street and 10th Street. The route covers some of downtown Saint Paul’s oldest streets, allowing them to be reconstructed and modernized for pedestrians, bicyclists and motorists and to enhance economic activity in the downtown core.

Learn more in this MinnPost article.