Facebook Live, which was introduced in April, has quickly become one of the hottest digital media trends. Through real-time video, organizations can use Facebook Live to broadcast news and information to a large audience. Anyone with a phone can use it, and it is so effective that it will be used as a platform for the 2016 Presidential debates. If you are considering delving into Facebook Live, following are Goff Public’s top tips.
1.) Promote it ahead of time: People are only able to participate in your Facebook Live segment if they know about it in advance. Create an event, share it, and pay to promote the post if possible.
2.) Keep it casual: Facebook users don’t expect a scripted production; they want it to feel genuine. Develop an outline as a guide, but keep it conversational.
3.) Set the stage: The viewer experience should be distraction-free. Choose a background that is visually appealing (neither too plain nor too busy), eliminate background noise, and anticipate photobombing.
4.) Do it for a reason: Don’t use Facebook Live just for the heck of it. Have a purpose, such as giving viewers a glimpse inside your organization, hosting a Q&A with an interesting person, or providing access to an event.
5.) Encourage participation: Facebook Live was built for interactivity. Encourage your viewers to ask questions and submit comments, and remind them of this every few minutes.
Director of Media Relations Chris Duffy recently hosted a Facebook Live segment for our client Minnesota Oncology.