Make Facebook Live work for you

Facebook Live, which was introduced in April, has quickly become one of the hottest digital media trends. Through real-time video, organizations can use Facebook Live to broadcast news and information to a large audience. Anyone with a phone can use it, and it is so effective that it will be used as a platform for the 2016 Presidential debates. If you are considering delving into Facebook Live, following are Goff Public’s top tips.

1.) Promote it ahead of time: People are only able to participate in your Facebook Live segment if they know about it in advance. Create an event, share it, and pay to promote the post if possible.

2.) Keep it casual: Facebook users don’t expect a scripted production; they want it to feel genuine. Develop an outline as a guide, but keep it conversational.

3.) Set the stage: The viewer experience should be distraction-free. Choose a background that is visually appealing (neither too plain nor too busy), eliminate background noise, and anticipate photobombing.

4.) Do it for a reason: Don’t use Facebook Live just for the heck of it. Have a purpose, such as giving viewers a glimpse inside your organization, hosting a Q&A with an interesting person, or providing access to an event.

5.) Encourage participation: Facebook Live was built for interactivity. Encourage your viewers to ask questions and submit comments, and remind them of this every few minutes.


Director of Media Relations Chris Duffy recently hosted a Facebook Live segment for our client Minnesota Oncology.

With plaza’s dedication, a bit of the Mekong flows in Saint Paul

Mayor Chris Coleman and other city leaders today celebrated the grand opening of Little Mekong Plaza, a vibrant outdoor gathering space along the Green Line in one of Saint Paul’s most culturally diverse neighborhoods. The new green space – which includes public art, decorative water features, and a bridged walkway – will host a number of community events each year. It replaces a building that had been vacant since 2006, and is one of the first privately owned public spaces on University Avenue.

Learn more in this Minnesota Public Radio article.


Beyond name tags and napkins

Connecting with people digitally may be the norm, but meeting your audiences in person will always be important. Whether you are interested in creating employee lunch-and-learns, hosting a public meeting, or developing a large annual event, Goff Public can help. We work closely with clients to develop effective and authentic messages, make the most of any grassroots recruitment opportunities, and continue the momentum through post-event strategies that re-energize supporters.

Goff Public customizes its services to fit your needs – from keynote addresses, interactive presentations, and videos to social media strategies, creative visuals, and tactics to remotely engage audiences. (And, yes, we can provide name tags and napkins, too.)

Contact Heidi Larson to learn more about how Goff Public can help you create meaningful, memorable events.


Goff Public played a leading role in organizing the First Annual Conference on Native American Nutrition, a groundbreaking, 450-person conference co-sponsored by the Shakopee Mdewakanton Sioux Community and the University of Minnesota’s Healthy Foods, Healthy Lives Institute.

Madeleine Rush joins Goff Public

Twin Cities Public Relations FirmWe are excited to welcome Madeleine Rush as our newest account executive. Madeleine has several years of experience working for the South Washington County School District, where she handled communications for one of the state’s largest school districts. She has a master’s degree in strategic communications from the University of Minnesota.


Casinos boost Minnesota’s entire economy

A study released September 15 by the Minnesota Indian Gaming Association (MIGA) reports that the state’s tribal casinos account for more than 26,800 direct and indirect jobs statewide and a total economic impact of almost $1.8 billion dollars.

Learn more about the impact of tribal casinos on Minnesota’s economy in this Star Tribune article.


Kellogg Foundation backs work to combat Native American stereotypes

An unprecedented national project was announced to bring Native Americans out of the shadows of public consciousness. Reclaiming Native Truth: A Project to Dispel America’s Myths and Misconceptions is a two-year research and strategy-setting effort to create a long-term, Native-led movement that will positively transform the image of and narrative on Native Americans.

Led jointly by First Nations Development Institute and Echo Hawk Consulting, Reclaiming Native Truth is funded by a $2.5 million grant from the W.K. Kellogg Foundation.

Learn more in this Chronicle of Philanthropy article.