The great marketing get-together

Twelve days to communicate with close to 2 million people sounds like a marketer’s dream. If done right, it can be. Smart brands have figured out that while they may be limited in how effective they can be marketing from their small State Fair booth, they have access to 2 million walking billboards at the fair. (Think: The classic Vlasic Minnesota pickle hat adorning grandma’s head, the adorable Little Oinker ears that middle-aged men proudly wear, or the Home Depot aprons worn by hundreds of young children.)

This marketing strategy plays perfectly in the Minnesota marketplace. Don’t be surprised to see individuals who shy away from any political conversation, proudly wearing their favorite politician’s sticker/t-shirt/bumper sticker slapped to their backpack. So as you head to the fair and don your favorite Minnesota brand’s attire, give a silent “You’re welcome” to that company’s marketing department.

 

12 straight slow news days

Every major TV and radio station in the Twin Cities broadcasts live from the State Fair each year, giving fans the opportunity to watch their favorite personalities in action. But those who watch the broadcasts closely will notice that the makeup of news changes during the fair. TV newscasts are largely devoted to stories about, well, the fair. While major hard news stories still get covered, feature stories about topics other than the fair rarely get traction.

Over the next 12 days, Goff Public will intentionally isolate itself from the media as we plan strategies for our clients for September 6 and beyond.

 

Politics on a stick

It’s been 115 years since Teddy Roosevelt delivered his famous “Speak softly and carry a big stick” line at the Minnesota State Fair. Politicians no longer use the fair as an opportunity to deliver important speeches, but candidates can’t ignore the million (or so) Minnesota voters who attend each year.

With only one non-judicial statewide race on Minnesotans’ ballots this year, fairgoers will primarily see the politics of the presidential race served up … possibly on a stick. State Fair policy limits politicking in the crowds, so campaigns need to get creative to increase their name recognition beyond the walls of their assigned spaces. That’s where we, as fairgoers come in. Whether we share selfies with our favorite politician on social media, don a candidate’s t-shirt or button, or sign petitions of support, the State Fair provides politicians the kind of voter interaction they can’t get anywhere else.

 

Goff Public seeks PR account executive

Do you write creatively and persuasively? Do you have experience working with reporters and editors? Do you work well in a team environment? Are you a thoughtful strategist with sound judgment? Are you a curious person who enjoys working on a diverse range of projects?

If you answered yes to these questions, please consider applying to be the newest member of Goff Public’s team.

Goff Public, a leading public relations and government relations firm, is seeking a public relations account executive with at least three years of experience in a public relations or communications-related field. Applicants must be ready to contribute to a fast-paced agency and provide the highest-quality client service. In addition to good writing and media relations expertise, skills that are preferred include graphic design, presentation design, video production, social media acumen, and website development.

Interested candidates should send a cover letter, resume, and two work samples to Sara Thatcher at sara@goffpublic.com by Monday, August 22.

Based in Saint Paul’s popular Lowertown neighborhood, Goff Public’s company culture is built on teamwork, innovation and creativity. Goff Public has been in business since 1966 and consistently wins “best places to work” awards.