Twelve days to communicate with close to 2 million people sounds like a marketer’s dream. If done right, it can be. Smart brands have figured out that while they may be limited in how effective they can be marketing from their small State Fair booth, they have access to 2 million walking billboards at the fair. (Think: The classic Vlasic Minnesota pickle hat adorning grandma’s head, the adorable Little Oinker ears that middle-aged men proudly wear, or the Home Depot aprons worn by hundreds of young children.)
This marketing strategy plays perfectly in the Minnesota marketplace. Don’t be surprised to see individuals who shy away from any political conversation, proudly wearing their favorite politician’s sticker/t-shirt/bumper sticker slapped to their backpack. So as you head to the fair and don your favorite Minnesota brand’s attire, give a silent “You’re welcome” to that company’s marketing department.