Survey research isn’t just for political candidates

Until Election Day, the news media will continue to serve us regular helpings of Presidential polling numbers. But campaign season is not the only time when polls are useful. Polling and survey data can be important in informing your organization’s government relations and communications strategies. Anytime you plan, consider how survey research may help.

Whether you conduct a large-scale, scientific poll of public opinion or an informal survey of your stakeholders, the findings can help you formulate the best strategies and messages for promoting or defending your reputation and interests. And if you want to assess the long-term effect of your public relations efforts, it’s often important to conduct a benchmark survey and periodically “go back in the field” to see what’s working.

If you want to learn more about conducting a survey and how to apply its results, contact Goff Public’s Chris Georgacas.

Sacred site Pe’ Sla gains Indian land status

In March 2016, the Bureau of Indian Affairs accepted Pe’ Sla, a 2,022-acre sacred site in the Black Hills of South Dakota, into federal Indian trust status. Our client, the Shakopee Mdewakanton Sioux Community, along with the Rosebud, Crow Creek, and standing Rock Sioux Tribes, worked together to raise $9 million to purchase the land. By having the land in trust, they can ensure the land will retain its original character as a sacred site.

Learn more about this important milestone in this Native Times article.


Flint Hills Resources sponsors Science Museum sleepover for elementary school kids

Hundreds of elementary school students slept under the dinosaurs at the Science Museum of Minnesota thanks to a partnership between the museum and our client Flint Hills Resources. About 400 fourth- and fifth-grade students from around the state spent the day exploring museum exhibits, watching an Omnitheater film, participating in interactive activities, and seeing live demonstrations. Flint Hills has sponsored the program for more than a decade.

Learn more in this KSTP story.


Heavyweight developers bid on Rice Creek Commons site

Ramsey County is seeking a master developer for Rice Creek Commons, a 427-acre prime redevelopment opportunity in Arden Hills. The selected firm will help guide the overall residential and commercial development of Rice Creek Commons, a site large enough to fit all of downtown Saint Paul with room to spare. Learn more about the firms that applied in this Minneapolis/Saint Paul Business Journal article.

To help developers understand the vision for the new development, Goff Public worked with Kimley Horn to create a video overview of the master plan and several transportation improvements that are underway.

Minnesota health literacy plan released

Recognizing that nearly 9 out of 10 adults have difficulty using everyday health information, a broad coalition of health stakeholders worked together to develop the Minnesota Action Plan to Improve Health Literacy, which identifies six priorities to improve health literacy statewide. Strategies range from improving patient-centered resources to enhancing education opportunities at all levels to investing in language and cultural resources.

Goff Public worked with 43 co-sponsoring organizations to develop the plan. An executive summary of the plan is available here.


Miller Hill Mall camping spree featured on WDIO-TV

Duluth’s Miller Hill Mall, owned by our new client Simon Properties, was recently featured on WDIO-TV. To get ready for summer, the mall hosted a camping expo where local children learned how to tie knots, put up tents, build fires, read maps, portage canoes, and more.