Until Election Day, the news media will continue to serve us regular helpings of Presidential polling numbers. But campaign season is not the only time when polls are useful. Polling and survey data can be important in informing your organization’s government relations and communications strategies. Anytime you plan, consider how survey research may help.
Whether you conduct a large-scale, scientific poll of public opinion or an informal survey of your stakeholders, the findings can help you formulate the best strategies and messages for promoting or defending your reputation and interests. And if you want to assess the long-term effect of your public relations efforts, it’s often important to conduct a benchmark survey and periodically “go back in the field” to see what’s working.
If you want to learn more about conducting a survey and how to apply its results, contact Goff Public’s Chris Georgacas.