Learning from 2015’s major news headlines

By Jake Loesch

This week, Echelon Insights released its second annual #TheYearInNews, which specifically examines the biggest stories of the year through Twitter engagement.

Our team found this look back at the year fascinating (remember the world’s fixation on The Dress?), and we recommend you read the summary for yourself.

One key point that resonated with us – and echoes some of what we discuss in our media trainings – is this:

“Breaking out volume across all topics by day also makes these peaks stand out even more, and reinforces for us just how rare it is for a story to truly stand out, and also how important televised events, like the debates or the State of the Union, are in driving conversation and ultimately opinion. …”

In today’s increasingly interconnected world of the Internet, social media, and a 24-hour news cycle, the standards for what makes news have changed. Navigating this growing web of information and figuring out how to set yourself apart from the pack are difficult, but with the right tools and team in place, you can always find creative ways to tell your story and make your voice heard.

It’s impossible to predict what #TheYearInNews will contain in 2016, but Goff Public’s skilled team of media professionals has trained thousands of spokespeople, knows how to make news, and can help elevate your brand or issue when it matters most. For more information, contact Chris Duffy.

Making time for holiday traditions

Everyone has their favorite holiday traditions, and at Goff Public, one of our favorites is to sponsor a local family in need. This annual custom reminds us how thankful we are for our Goff Public family, including our clients and friends. We wish you a joyful holiday season!


Ramsey County launches new website

Congratulations to Goff Public client Ramsey County on launching its redesigned website – a project of which we are proud to have been a part.

Today’s consumers expect website content to be clear, concise and presented in a way that helps make information easy to find. Ramsey County is aiming to meet these expectations with a streamlined website while also meeting its own standards for a site that reflects the county’s unique brand and tone. The result is a more functional, crisp, clean and dynamic website.


Soil and Water Conservation Districts highlighted in The Farmer

Since 1937, Soil and Water Conservation Districts (SWCDs) have been a primary source of conservation information and support for landowners across Minnesota. SWCD supervisors are nonpartisan local elected officials who are passionate about preserving and protecting all of the natural beauty our state has to offer, and provide key support, education and funding to ensure that conservation projects are done right.

Read more about the role of SWCDs and our client, the Minnesota Association of Soil and Water Conservation Districts, in this month’s The Farmer magazine.

New hotel opens at MOA

Congratulations to our client the Shakopee Mdewakanton Sioux Community (SMSC) on the recent opening of its JW Marriott Minneapolis Mall of America. This is the brand’s first hotel in Minnesota, and features 20,000 square feet of meeting space and a new Cedar + Stone restaurant with food from dozens of local farms and spirits from Minnesota distilleries. The 15-story, 342-room luxury hotel was completed in only 15 months and creates 200 permanent jobs in Bloomington.