Goff Masters Workshop: Crisis Communication

Are you prepared for your next crisis?

Crises of all sizes happen to every organization. Recent incidents at Harvard, Middlebury, and UC Berkeley have dominated higher ed headlines. Is your institution next?

When a crisis happens, organizations need to be prepared to respond quickly and effectively to the people most important to them. Students, prospective students, faculty, staff, parents, and regulators will all be waiting for your response. Are you ready?

Join us for this two-day, small group conference to help prepare you to respond to crises of all kinds, such as Title IX complaints, severe student injury or death, faculty misconduct, student protests, and public safety incidents.

Learn how to stay ahead of news and social media cycles and protect your institution’s reputation.

Attendees will receive:

  • Media, crisis and spokesperson training
  • Tools to create a crisis communications plan specific to their institution
  • Customized messaging

Masters Workshop: Crisis Communication

October 26-27, 2017
Saint Paul, MN

Space is limited
to 35 attendees.

Sign up now!

(Register by August 15 to receive $300 off
the regular conference rate of $1,750)

Click here for event information

Goff Institute is the training arm of Goff Public, a public relations and public affairs firm specializing in reputation management.

Meet the trainers

Goff Public has worked with higher ed institutions across the Midwest and has helped them successfully navigate crises ranging from Title IX and institutional racism to student deaths and faculty misconduct to public safety issues.

Jennifer Hellman

Chief Operating Officer

In a crisis, you’ll want Jennifer on speed dial. She is an expert and trusted advisor in reputation management, crisis consulting and preparedness, media relations, and strategic communications. As Goff Public's lead media trainer, Jennifer has trained thousands of spokespeople around the country.

Chris Duffy

Director of Media Relations

Chris knows what makes news, and as a former reporter he understands what motivates journalists and how to craft the perfect messages. Applying this expertise and his extensive background in journalism and communications, Chris helps clients work with the media to make news – or avoid it.

Sara Thatcher

Senior Account Executive

Sara is an expert in traditional and emerging communications strategies. She advises higher ed and government clients on websites, social media, crisis communications, and media relations.

Tricia Nissen

Director of Writing and Strategic Communications

Tricia knows what makes an effective message, a skill honed from two decades of experience writing guest editorials, websites, speeches, and materials supporting major announcements and issues campaigns.

Event Information


Space is limited to 35 attendees. Registration will be available online as space allows through October 15. Registration includes attendance at all sessions and most meals - breakfast and lunch on October 26, and breakfast on October 27.

Early bird: $1,450

plus processing fees (through August 15)

Standard fee: $1,750

plus processing fees (after August 15)

Who should attend?

  • Media relations professionals
  • Social media directors
  • Risk managers
  • Communications directors
  • Advancement leadership

Schedule at a glance

  • October 26: 9 a.m.-4:30 p.m.; social hour at 5:30 p.m.
  • October 27: 9 a.m.-noon

Event Location
Hyatt Place
180 E. Kellogg Blvd.
Saint Paul, MN 55101

A block of hotel rooms at Hyatt Place has been reserved for workshop attendees. Rooms will be available for $129 per night. Use the discount code "G-Goff" to book a room or call 1-888 HYATT HP (1-888-492-8847). The deadline for booking a room in this reserved block is September 29.


If you have any questions about the Masters Workshop: Crisis Communications, please contact Sue Kuncio at 651-292-8062.

Sign up now!